Yuanhao Pu

Jin Chen, Zheng Liu, Xu Huang et al.

The advent of large language models marks a revolutionary breakthrough in artificial intelligence. With the unprecedented scale of training and model parameters, the capability of large language models has been dramatically improved, leading to human-like performances in understanding, language synthesizing, and common-sense reasoning, etc. Such a major leap-forward in general AI capacity will change the pattern of how personalization is conducted. For one thing, it will reform the way of interaction between humans and personalization systems. Instead of being a passive medium of information filtering, large language models present the foundation for active user engagement. On top of such a new foundation, user requests can be proactively explored, and user's required information can be delivered in a natural and explainable way. For another thing, it will also considerably expand the scope of personalization, making it grow from the sole function of collecting personalized information to the compound function of providing personalized services. By leveraging large language models as general-purpose interface, the personalization systems may compile user requests into plans, calls the functions of external tools to execute the plans, and integrate the tools' outputs to complete the end-to-end personalization tasks. Today, large language models are still being developed, whereas the application in personalization is largely unexplored. Therefore, we consider it to be the right time to review the challenges in personalization and the opportunities to address them with LLMs. In particular, we dedicate this perspective paper to the discussion of the following aspects: the development and challenges for the existing personalization system, the newly emerged capabilities of large language models, and the potential ways of making use of large language models for personalization.

Yuanhao Pu, Defu Lian, Enhong Chen

The Softmax loss is one of the most widely employed surrogate objectives for classification and ranking tasks. To elucidate its theoretical properties, the Fenchel-Young framework situates it as a canonical instance within a broad family of surrogates. Concurrently, another line of research has addressed scalability when the number of classes is exceedingly large, in which numerous approximations have been proposed to retain the benefits of the exact objective while improving efficiency. Building on these two perspectives, we present a principled investigation of the Softmax-family losses. We examine whether different surrogates achieve consistency with classification and ranking metrics, and analyze their gradient dynamics to reveal distinct convergence behaviors. We also introduce a systematic bias-variance decomposition for approximate methods that provides convergence guarantees, and further derive a per-epoch complexity analysis, showing explicit trade-offs between effectiveness and efficiency. Extensive experiments on a representative task demonstrate a strong alignment between consistency, convergence, and empirical performance. Together, these results establish a principled foundation and offer practical guidance for loss selections in large-class machine learning applications.

Chao Feng, Yuanhao Pu, Chenghao Zhang et al.

The Generator-Evaluator (G-E) framework, i.e., evaluating K sequences from a generator and selecting the top-ranked one according to evaluator scores, is a foundational paradigm in tasks such as Recommender Systems (RecSys) and Natural Language Processing (NLP). Traditional evaluators process sequences independently, suffering from two major limitations: (1) lack of explicit cross-sequence comparison, leading to suboptimal accuracy; (2) poor parallelization with linear complexity of O(K), resulting in inefficient resource utilization and negative impact on both throughput and latency. To address these challenges, we propose FlashEvaluator, which enables cross-sequence token information sharing and processes all sequences in a single forward pass. This yields sublinear computational complexity that improves the system's efficiency and supports direct inter-sequence comparisons that improve selection accuracy. The paper also provides theoretical proofs and extensive experiments on recommendation and NLP tasks, demonstrating clear advantages over conventional methods. Notably, FlashEvaluator has been deployed in online recommender system of Kuaishou, delivering substantial and sustained revenue gains in practice.

Chenghao Zhang, Chao Feng, Yuanhao Pu et al.

Attention mechanism remains the defining operator in Transformers since it provides expressive global credit assignment, yet its $O(N^2 d)$ time and memory cost in sequence length $N$ makes long-context modeling expensive and often forces truncation or other heuristics. Linear attention reduces complexity to $O(N d^2)$ by reordering computation through kernel feature maps, but this reformulation drops the softmax mechanism and shifts the attention score distribution. In recommender systems, low-rank structure in matrices is not a rare case, but rather the default inductive bias in its representation learning, particularly explicit in the user behavior sequence modeling. Leveraging this structure, we introduce SVD-Attention, which is theoretically lossless on low-rank matrices and preserves softmax while reducing attention complexity from $O(N^2 d)$ to $O(Ndr)$. With SVD-Attention, we propose SOLAR, SVD-Optimized Lifelong Attention for Recommendation, a sequence modeling framework that supports behavior sequences of ten-thousand scale and candidate sets of several thousand items in cascading process without any filtering. In Kuaishou's online recommendation scenario, SOLAR delivers a 0.68\% Video Views gain together with additional business metrics improvements.

Ruimeng Li, Yuanhao Pu, Zhaoyi Li et al.

This paper considers the out-of-distribution (OOD) generalization problem under the setting that both style distribution shift and spurious features exist and domain labels are missing. This setting frequently arises in real-world applications and is underlooked because previous approaches mainly handle either of these two factors. The critical challenge is decoupling style and spurious features in the absence of domain labels. To address this challenge, we first propose a structural causal model (SCM) for the image generation process, which captures both style distribution shift and spurious features. The proposed SCM enables us to design a new framework called IRSS, which can gradually separate style distribution and spurious features from images by introducing adversarial neural networks and multi-environment optimization, thus achieving OOD generalization. Moreover, it does not require additional supervision (e.g., domain labels) other than the images and their corresponding labels. Experiments on benchmark datasets demonstrate that IRSS outperforms traditional OOD methods and solves the problem of Invariant risk minimization (IRM) degradation, enabling the extraction of invariant features under distribution shift.

Yuanhao Pu, Defu Lian, Enhong Chen

The Consistency property between surrogate losses and evaluation metrics has been extensively studied to ensure that minimizing a loss leads to metric optimality. However, the direct relationship between different evaluation metrics remains significantly underexplored. This theoretical gap results in the "Metric Mismatch" frequently observed in industrial applications, where gains in offline validation metrics fail to translate into online performance. To bridge this disconnection, this paper proposes a unified theoretical framework designed to quantify the relationships between metrics. We categorize metrics into different classes to facilitate a comparative analysis across different mathematical forms and interrogates these relationships through Bayes-Optimal Set and Regret Transfer. Through this framework, we provide a new perspective on identifying the structural asymmetry in regret transfer, enabling the design of evaluation systems that are theoretically guaranteed to align offline improvements with online objectives.

Yuanhao Pu, Defu Lian, Xiaolong Chen et al.

Ranking tasks constitute fundamental components of extreme similarity learning frameworks, where extremely large corpora of objects are modeled through relative similarity relationships adhering to predefined ordinal structures. Among various ranking surrogates, Softmax (SM) Loss has been widely adopted due to its natural capability to handle listwise ranking via global negative comparisons, along with its flexibility across diverse application scenarios. However, despite its effectiveness, SM Loss often suffers from significant computational overhead and scalability limitations when applied to large-scale object spaces. To address this challenge, we propose novel loss formulations that align directly with ranking metrics: the Ranking-Generalizable \textbf{squared} (RG$^2$) Loss and the Ranking-Generalizable interactive (RG$^\times$) Loss, both derived through Taylor expansions of the SM Loss. Notably, RG$^2$ reveals the intrinsic mechanisms underlying weighted squared losses (WSL) in ranking methods and uncovers fundamental connections between sampling-based and non-sampling-based loss paradigms. Furthermore, we integrate the proposed RG losses with the highly efficient Alternating Least Squares (ALS) optimization method, providing both generalization guarantees and convergence rate analyses. Empirical evaluations on real-world datasets demonstrate that our approach achieves comparable or superior ranking performance relative to SM Loss, while significantly accelerating convergence. This framework offers the similarity learning community both theoretical insights and practically efficient tools, with methodologies applicable to a broad range of tasks where balancing ranking quality and computational efficiency is essential.