Hongjian Dou

Penghui Wei, Hongjian Dou, Shaoguo Liu et al.

Conversion rate (CVR) estimation aims to predict the probability of conversion event after a user has clicked an ad. Typically, online publisher has user browsing interests and click feedbacks, while demand-side advertising platform collects users' post-click behaviors such as dwell time and conversion decisions. To estimate CVR accurately and protect data privacy better, vertical federated learning (vFL) is a natural solution to combine two sides' advantages for training models, without exchanging raw data. Both CVR estimation and applied vFL algorithms have attracted increasing research attentions. However, standardized and systematical evaluations are missing: due to the lack of standardized datasets, existing studies adopt public datasets to simulate a vFL setting via hand-crafted feature partition, which brings challenges to fair comparison. We introduce FedAds, the first benchmark for CVR estimation with vFL, to facilitate standardized and systematical evaluations for vFL algorithms. It contains a large-scale real world dataset collected from Alibaba's advertising platform, as well as systematical evaluations for both effectiveness and privacy aspects of various vFL algorithms. Besides, we also explore to incorporate unaligned data in vFL to improve effectiveness, and develop perturbation operations to protect privacy well. We hope that future research work in vFL and CVR estimation benefits from the FedAds benchmark.

Wayne Xin Zhao, Gaole He, Hongjian Dou et al.

To develop a knowledge-aware recommender system, a key data problem is how we can obtain rich and structured knowledge information for recommender system (RS) items. Existing datasets or methods either use side information from original recommender systems (containing very few kinds of useful information) or utilize private knowledge base (KB). In this paper, we present the first public linked KB dataset for recommender systems, named KB4Rec v1.0, which has linked three widely used RS datasets with the popular KB Freebase. Based on our linked dataset, we first preform some interesting qualitative analysis experiments, in which we discuss the effect of two important factors (i.e. popularity and recency) on whether a RS item can be linked to a KB entity. Finally, we present the comparison of several knowledge-aware recommendation algorithms on our linked dataset.