Hiroshi Kawane

Wataru Sasaki, Hiroshi Kawane, Satoko Miyahara et al.

The ability to estimate the current affective statuses of web users has considerable potential for the realization of user-centric services in the society. However, in real-world web services, it is difficult to determine the type of data to be used for such estimation, as well as collecting the ground truths of such affective statuses. We propose a novel method of such estimation based on the combined use of user web search queries and mobile sensor data. The system was deployed in our product server stack, and a large-scale data analysis with more than 11,000,000 users was conducted. Interestingly, our proposed "Nation-wide Mood Score," which bundles the mood values of users across the country, (1) shows the daily and weekly rhythm of people's moods, (2) explains the ups and downs of people's moods in the COVID-19 pandemic, which is inversely synchronized to the number of new COVID-19 cases, and (3) detects the linkage with big news, which may affect many user's mood states simultaneously, even in a fine-grained time resolution, such as the order of hours.

Tadashi Okoshi, Wataru Sasaki, Hiroshi Kawane et al.

The ability to estimate current affective statuses of web users has considerable potential towards the realization of user-centric opportune services. However, determining the type of data to be used for such estimation as well as collecting the ground truth of such affective statuses are difficult in the real world situation. We propose a novel way of such estimation based on a combinational use of user's web search queries and mobile sensor data. Our large-scale data analysis with about 11,000,000 users and 100 recent advertisement log revealed (1) the existence of certain class of advertisement to which mood-status-based delivery would be significantly effective, (2) that our "National Mood Score" shows the ups and downs of people's moods in COVID-19 pandemic that inversely correlated to the number of patients, as well as the weekly mood rhythm of people.