Nazlena Mohamad Ali

Zaid Amin, Nazlena Mohamad Ali, Alan F. Smeaton

Information sharing on social media must be accompanied by attentive behavior so that in a distorted digital environment, users are not rushed and distracted in deciding to share information. The spread of misinformation, especially those related to the COVID-19, can divide and create negative effects of falsehood in society. Individuals can also cause feelings of fear, health anxiety, and confusion in the treatment COVID-19. Although much research has focused on understanding human judgment from a psychological underline, few have addressed the essential issue in the screening phase of what technology can interfere amidst users' attention in sharing information. This research aims to intervene in the user's attention with a visual selective attention approach. This study uses a quantitative method through studies 1 and 2 with pre-and post-intervention experiments. In study 1, we intervened in user decisions and attention by stimulating ten information and misinformation using the Visual Selective Attention System (VSAS) tool. In Study 2, we identified associations of user tendencies in evaluating information using the Implicit Association Test (IAT). The significant results showed that the user's attention and decision behavior improved after using the VSAS. The IAT results show a change in the association of user exposure, where after the intervention using VSAS, users tend not to share misinformation about COVID-19. The results are expected to be the basis for developing social media applications to combat the negative impact of the infodemic COVID-19 misinformation.

Zaid Amin, Nazlena Mohamad Ali, Alan F. Smeaton

The behaviour of sharing information on social media should be fulfilled only when a user is exhibiting attentive behaviour. So that the useful information can be consumed constructively, and misinformation can be identified and ignored. Attentive behaviour is related to users' cognitive abilities in their processing of set information. The work described in this paper examines the issue of attentive factors that affect users' behaviour when they share misinformation on social media. The research aims to identify the significance of prevailing attention factors towards sharing misinformation on social media. We used a closed-ended questionnaire which consisted of a psychometric scale to measure attention behaviour with participants (n = 112). The regression equation results are obtained as: y=(19,533-0,390+e) from a set of regression analyses shows that attention factors have a significant negative correlation effect for users to share misinformation on social media. Along with the findings of the analysis results, we propose that attentive factors are incorporated into a social media application's future design that could intervene in user attention and avoid potential harm caused by the spread of misinformation.