Weiguo Wang

Dario Simionato, Andrea Tonon, Mingxue Wang et al.

In streaming platforms churn is extremely costly, yet A/B tests are typically evaluated using outcomes observed within a limited experimental horizon. Even when both short- and predicted long-term engagement metrics are considered, they may fail to capture how a treatment affects users' retention. Consequently, an intervention may appear beneficial in the short term and neutral in the long term while still generating lower total value than the control due to users churn. To address this limitation, we introduce a method that estimates long-term treatment effects (LTE) and residual lifetime value change ($ΔERLV$) in short multi-cohort A/B tests under user learning. To estimate time-varying treatment effects efficiently, we introduce an inverse-variance weighted estimator that combines multiple cohorts estimates, reducing variance relative to standard approaches in the literature. The estimated treatment trajectory is then modeled as a parametric decay to recover both the asymptotic treatment effect and the cumulative value generated over time. Our framework enables simultaneous evaluation of steady-state impact and residual user value within a single experiment. Empirical results show improved precision in estimating LTE and $ΔERLV$ and identify scenarios in which relying on either short-term or long-term metrics alone would lead to incorrect product decisions.

Weiguo Wang, Andy Nie, Wenrui Zhou et al.

Large Language Models (LLMs) have shown remarkable capabilities in text and multimodal processing, yet they fundamentally lack physical awareness--understanding of real-world physical phenomena. In this work, we present ACORN, a framework that teaches LLMs physical awareness through sound, focusing on fundamental physical phenomena like the Doppler effect, multipath effect, and spatial relationships. To overcome data scarcity, ACORN introduce a physics-based simulator combining real-world sound sources with controlled physical channels to generate diverse training data. Using this simulator, we build AQA-PHY, a comprehensive Audio Question-Answer dataset, and propose an audio encoder that processes both magnitude and phase information. By connecting our audio encoder to state-of-the-art LLMs, we demonstrate reasonable results in both simulated and real-world tasks, such as line-of-sight detection, Doppler effect estimation, and Direction-of-Arrival estimation, paving the way for enabling LLMs to understand physical world.