GTFeb 18, 2025
How to Sell a Service with Uncertain OutcomesKrishnamurthy Iyer, Alec Sun, Haifeng Xu et al.
Motivated by the recent popularity of machine learning training services, we introduce a contract design problem in which a provider sells a service that results in an outcome of uncertain quality for the buyer. The seller has a set of actions that lead to different distributions over outcomes. We focus on a setting in which the seller has the ability to commit to an action and the buyer is free to accept or reject the outcome after seeing its realized quality. We propose a two-stage payment scheme where the seller designs a menu of contracts, each of which specifies an action, an upfront price and a vector of outcome-dependent usage prices. Upon selecting a contract, the buyer pays the upfront price, and after observing the realized outcome, the buyer either accepts and pays the corresponding usage price, or rejects and is exempt from further payment. We show that this two-stage payment structure is necessary to maximize profit: only upfront prices or only usage prices is insufficient. We then study the computational complexity of computing a profit-maximizing menu in our model. While computing the exact maximum seller profit is NP-hard even for two buyer types, we derive a fully-polynomial time approximation scheme (FPTAS) for the maximum profit for a constant number of buyer types. Finally, we prove that in the single-parameter setting in which buyers' valuations are parametrized by a single real number that seller revenue can be maximized using a menu consisting of a single contract.
GTFeb 19, 2021
Learning to Persuade on the Fly: Robustness Against IgnoranceYou Zu, Krishnamurthy Iyer, Haifeng Xu
Motivated by information sharing in online platforms, we study repeated persuasion between a sender and a stream of receivers where at each time, the sender observes a payoff-relevant state drawn independently and identically from an unknown distribution, and shares state information with the receivers who each choose an action. The sender seeks to persuade the receivers into taking actions aligned with the sender's preference by selectively sharing state information. However, in contrast to the standard models, neither the sender nor the receivers know the distribution, and the sender has to persuade while learning the distribution on the fly. We study the sender's learning problem of making persuasive action recommendations to achieve low regret against the optimal persuasion mechanism with the knowledge of the distribution. To do this, we first propose and motivate a persuasiveness criterion for the unknown distribution setting that centers robustness as a requirement in the face of uncertainty. Our main result is an algorithm that, with high probability, is robustly-persuasive and achieves $O(\sqrt{T\log T})$ regret, where $T$ is the horizon length. Intuitively, at each time our algorithm maintains a set of candidate distributions, and chooses a signaling mechanism that is simultaneously persuasive for all of them. Core to our proof is a tight analysis about the cost of robust persuasion, which may be of independent interest. We further prove that this regret order is optimal (up to logarithmic terms) by showing that no algorithm can achieve regret better than $Ω(\sqrt{T})$.