Carolina Zheng

Carolina Zheng, Minhui Huang, Dmitrii Pedchenko et al.

The exponential growth of online content has posed significant challenges to ID-based models in industrial recommendation systems, ranging from extremely high cardinality and dynamically growing ID space, to highly skewed engagement distributions, to prediction instability as a result of natural id life cycles (e.g, the birth of new IDs and retirement of old IDs). To address these issues, many systems rely on random hashing to handle the id space and control the corresponding model parameters (i.e embedding table). However, this approach introduces data pollution from multiple ids sharing the same embedding, leading to degraded model performance and embedding representation instability. This paper examines these challenges and introduces Semantic ID prefix ngram, a novel token parameterization technique that significantly improves the performance of the original Semantic ID. Semantic ID prefix ngram creates semantically meaningful collisions by hierarchically clustering items based on their content embeddings, as opposed to random assignments. Through extensive experimentation, we demonstrate that Semantic ID prefix ngram not only addresses embedding instability but also significantly improves tail id modeling, reduces overfitting, and mitigates representation shifts. We further highlight the advantages of Semantic ID prefix ngram in attention-based models that contextualize user histories, showing substantial performance improvements. We also report our experience of integrating Semantic ID into Meta production Ads Ranking system, leading to notable performance gains and enhanced prediction stability in live deployments.

Carolina Zheng, Keyon Vafa, David M. Blei

A recent line of work in natural language processing has aimed to combine language models and topic models. These topic-guided language models augment neural language models with topic models, unsupervised learning methods that can discover document-level patterns of word use. This paper compares the effectiveness of these methods in a standardized setting. We study four topic-guided language models and two baselines, evaluating the held-out predictive performance of each model on four corpora. Surprisingly, we find that none of these methods outperform a standard LSTM language model baseline, and most fail to learn good topics. Further, we train a probe of the neural language model that shows that the baseline's hidden states already encode topic information. We make public all code used for this study.

Carolina Zheng, Claudia Shi, Keyon Vafa et al.

Controlled generation refers to the problem of creating text that contains stylistic or semantic attributes of interest. Many approaches reduce this problem to training a predictor of the desired attribute. For example, researchers hoping to deploy a large language model to produce non-toxic content may use a toxicity classifier to filter generated text. In practice, the generated text to classify, which is determined by user prompts, may come from a wide range of distributions. In this paper, we show that the performance of controlled generation may be poor if the distributions of text in response to user prompts differ from the distribution the predictor was trained on. To address this problem, we cast controlled generation under distribution shift as an invariant learning problem: the most effective predictor should be invariant across multiple text environments. We then discuss a natural solution that arises from this characterization and propose heuristics for selecting natural environments. We study this characterization and the proposed method empirically using both synthetic and real data. Experiments demonstrate both the challenge of distribution shift in controlled generation and the potential of invariance methods in this setting.