Sunny Consolvo

Jake Chanenson, Tara Matthews, Sunny Consolvo et al.

Online financial scams represent a long-standing and serious threat for which people seek help. We present a study to understand people's in situ motivations for engaging with scams and the help needs they express before, during, and after encountering a scam. We identify the main emotions scammers exploited (e.g., fear, hope) and characterize how they did so. We examine factors -- such as financial insecurity and legal precarity -- which elevate people's risk of engaging with specific scams and experiencing harm. We indicate when people sought help and describe their help-seeking needs and emotions at different stages of the scam. We discuss how these needs could be met through the design of contextually-specific prevention, diagnostic, mitigation, and recovery interventions.

Deepak Kumar, Patrick Gage Kelley, Sunny Consolvo et al.

In this work, we demonstrate how existing classifiers for identifying toxic comments online fail to generalize to the diverse concerns of Internet users. We survey 17,280 participants to understand how user expectations for what constitutes toxic content differ across demographics, beliefs, and personal experiences. We find that groups historically at-risk of harassment - such as people who identify as LGBTQ+ or young adults - are more likely to to flag a random comment drawn from Reddit, Twitter, or 4chan as toxic, as are people who have personally experienced harassment in the past. Based on our findings, we show how current one-size-fits-all toxicity classification algorithms, like the Perspective API from Jigsaw, can improve in accuracy by 86% on average through personalized model tuning. Ultimately, we highlight current pitfalls and new design directions that can improve the equity and efficacy of toxic content classifiers for all users.