Soo-Hyun Choi

Zhimeng Jiang, Kaixiong Zhou, Mi Zhang et al.

Real-time bidding (RTB) has become a major paradigm of display advertising. Each ad impression generated from a user visit is auctioned in real time, where demand-side platform (DSP) automatically provides bid price usually relying on the ad impression value estimation and the optimal bid price determination. However, the current bid strategy overlooks large randomness of the user behaviors (e.g., click) and the cost uncertainty caused by the auction competition. In this work, we explicitly factor in the uncertainty of estimated ad impression values and model the risk preference of a DSP under a specific state and market environment via a sequential decision process. Specifically, we propose a novel adaptive risk-aware bidding algorithm with budget constraint via reinforcement learning, which is the first to simultaneously consider estimation uncertainty and the dynamic risk tendency of a DSP. We theoretically unveil the intrinsic relation between the uncertainty and the risk tendency based on value at risk (VaR). Consequently, we propose two instantiations to model risk tendency, including an expert knowledge-based formulation embracing three essential properties and an adaptive learning method based on self-supervised reinforcement learning. We conduct extensive experiments on public datasets and show that the proposed framework outperforms state-of-the-art methods in practical settings.

Zirui Liu, Zhimeng Jiang, Shaochen Zhong et al.

Despite Graph Neural Networks (GNNs) have achieved prominent success in many graph-based learning problem, such as credit risk assessment in financial networks and fake news detection in social networks. However, the trained GNNs still make errors and these errors may cause serious negative impact on society. \textit{Model editing}, which corrects the model behavior on wrongly predicted target samples while leaving model predictions unchanged on unrelated samples, has garnered significant interest in the fields of computer vision and natural language processing. However, model editing for graph neural networks (GNNs) is rarely explored, despite GNNs' widespread applicability. To fill the gap, we first observe that existing model editing methods significantly deteriorate prediction accuracy (up to $50\%$ accuracy drop) in GNNs while a slight accuracy drop in multi-layer perception (MLP). The rationale behind this observation is that the node aggregation in GNNs will spread the editing effect throughout the whole graph. This propagation pushes the node representation far from its original one. Motivated by this observation, we propose \underline{E}ditable \underline{G}raph \underline{N}eural \underline{N}etworks (EGNN), a neighbor propagation-free approach to correct the model prediction on misclassified nodes. Specifically, EGNN simply stitches an MLP to the underlying GNNs, where the weights of GNNs are frozen during model editing. In this way, EGNN disables the propagation during editing while still utilizing the neighbor propagation scheme for node prediction to obtain satisfactory results. Experiments demonstrate that EGNN outperforms existing baselines in terms of effectiveness (correcting wrong predictions with lower accuracy drop), generalizability (correcting wrong predictions for other similar nodes), and efficiency (low training time and memory) on various graph datasets.

Qiaoyu Tan, Ninghao Liu, Xiao Huang et al.

We introduce a novel masked graph autoencoder (MGAE) framework to perform effective learning on graph structure data. Taking insights from self-supervised learning, we randomly mask a large proportion of edges and try to reconstruct these missing edges during training. MGAE has two core designs. First, we find that masking a high ratio of the input graph structure, e.g., $70\%$, yields a nontrivial and meaningful self-supervisory task that benefits downstream applications. Second, we employ a graph neural network (GNN) as an encoder to perform message propagation on the partially-masked graph. To reconstruct the large number of masked edges, a tailored cross-correlation decoder is proposed. It could capture the cross-correlation between the head and tail nodes of anchor edge in multi-granularity. Coupling these two designs enables MGAE to be trained efficiently and effectively. Extensive experiments on multiple open datasets (Planetoid and OGB benchmarks) demonstrate that MGAE generally performs better than state-of-the-art unsupervised learning competitors on link prediction and node classification.