Shini Renjith

2papers

2 Papers

IRDec 17, 2021
An ensemble deep learning technique for detecting suicidal ideation from posts in social media platforms

Shini Renjith, Annie Abraham, Surya B. Jyothi et al.

Suicidal ideation detection from social media is an evolving research with great challenges. Many of the people who have the tendency to suicide share their thoughts and opinions through social media platforms. As part of many researches it is observed that the publicly available posts from social media contain valuable criteria to effectively detect individuals with suicidal thoughts. The most difficult part to prevent suicide is to detect and understand the complex risk factors and warning signs that may lead to suicide. This can be achieved by identifying the sudden changes in a user behavior automatically. Natural language processing techniques can be used to collect behavioral and textual features from social media interactions and these features can be passed to a specially designed framework to detect anomalies in human interactions that are indicators of suicidal intentions. We can achieve fast detection of suicidal ideation using deep learning and/or machine learning based classification approaches. For such a purpose, we can employ the combination of LSTM and CNN models to detect such emotions from posts of the users. In order to improve the accuracy, some approaches like using more data for training, using attention model to improve the efficiency of existing models etc. could be done. This paper proposes a LSTM-Attention-CNN combined model to analyze social media submissions to detect any underlying suicidal intentions. During evaluations, the proposed model demonstrated an accuracy of 90.3 percent and an F1-score of 92.6 percent, which is greater than the baseline models.

IRNov 22, 2015
An Integrated Framework to Recommend Personalized Retention Actions to Control B2C E-Commerce Customer Churn

Shini Renjith

Considering the level of competition prevailing in Business-to-Consumer (B2C) E-Commerce domain and the huge investments required to attract new customers, firms are now giving more focus to reduce their customer churn rate. Churn rate is the ratio of customers who part away with the firm in a specific time period. One of the best mechanism to retain current customers is to identify any potential churn and respond fast to prevent it. Detecting early signs of a potential churn, recognizing what the customer is looking for by the movement and automating personalized win back campaigns are essential to sustain business in this era of competition. E-Commerce firms normally possess large volume of data pertaining to their existing customers like transaction history, search history, periodicity of purchases, etc. Data mining techniques can be applied to analyse customer behaviour and to predict the potential customer attrition so that special marketing strategies can be adopted to retain them. This paper proposes an integrated model that can predict customer churn and also recommend personalized win back actions.