Enyun Yu

Wuchao Li, Rui Huang, Haijun Zhao et al.

Sequential Recommendation (SR) plays a pivotal role in recommender systems by tailoring recommendations to user preferences based on their non-stationary historical interactions. Achieving high-quality performance in SR requires attention to both item representation and diversity. However, designing an SR method that simultaneously optimizes these merits remains a long-standing challenge. In this study, we address this issue by integrating recent generative Diffusion Models (DM) into SR. DM has demonstrated utility in representation learning and diverse image generation. Nevertheless, a straightforward combination of SR and DM leads to sub-optimal performance due to discrepancies in learning objectives (recommendation vs. noise reconstruction) and the respective learning spaces (non-stationary vs. stationary). To overcome this, we propose a novel framework called DimeRec (\textbf{Di}ffusion with \textbf{m}ulti-interest \textbf{e}nhanced \textbf{Rec}ommender). DimeRec synergistically combines a guidance extraction module (GEM) and a generative diffusion aggregation module (DAM). The GEM extracts crucial stationary guidance signals from the user's non-stationary interaction history, while the DAM employs a generative diffusion process conditioned on GEM's outputs to reconstruct and generate consistent recommendations. Our numerical experiments demonstrate that DimeRec significantly outperforms established baseline methods across three publicly available datasets. Furthermore, we have successfully deployed DimeRec on a large-scale short video recommendation platform, serving hundreds of millions of users. Live A/B testing confirms that our method improves both users' time spent and result diversification.

Zhibo Wang, Xiaoze Jiang, Zhiheng Qin et al.

Query auto-completion (QAC) plays a crucial role in modern search systems. However, in real-world applications, there are two pressing challenges that still need to be addressed. First, there is a need for hierarchical personalized representations for users. Previous approaches have typically used users' search behavior as a single, overall representation, which proves inadequate in more nuanced generative scenarios. Additionally, query prefixes are typically short and may contain typos or sensitive information, increasing the likelihood of generating toxic content compared to traditional text generation tasks. Such toxic content can degrade user experience and lead to public relations issues. Therefore, the second critical challenge is detoxifying QAC systems. To address these two limitations, we propose a novel model (LaD) that captures personalized information from both long-term and short-term interests, incorporating adaptive detoxification. In LaD, personalized information is captured hierarchically at both coarse-grained and fine-grained levels. This approach preserves as much personalized information as possible while enabling online generation within time constraints. To move a futher step, we propose an online training method based on Reject Preference Optimization (RPO). By incorporating a special token [Reject] during both the training and inference processes, the model achieves adaptive detoxification. Consequently, the generated text presented to users is both non-toxic and relevant to the given prefix. We conduct comprehensive experiments on industrial-scale datasets and perform online A/B tests, delivering the largest single-experiment metric improvement in nearly two years of our product. Our model has been deployed on Kuaishou search, driving the primary traffic for hundreds of millions of active users. The code is available at https://github.com/JXZe/LaD.

Xinyan Su, Jiacan Gao, Mingyuan Ma et al.

We study uplift estimation for combinatorial treatments. Uplift measures the pure incremental causal effect of an intervention (e.g., sending a coupon or a marketing message) on user behavior, modeled as a conditional individual treatment effect. Many real-world interventions are combinatorial: a treatment is a policy that specifies context-dependent action distributions rather than a single atomic label. Although recent work considers structured treatments, most methods rely on categorical or opaque encodings, limiting robustness and generalization to rare or newly deployed policies. We propose an uplift estimation framework that aligns treatment representation with causal semantics. Each policy is represented by the mixture it induces over contextaction components and embedded via a permutation-invariant aggregation. This representation is integrated into an orthogonalized low-rank uplift model, extending Robinson-style decompositions to learned, vector-valued treatments. We show that the resulting estimator is expressive for policy-induced causal effects, orthogonally robust to nuisance estimation errors, and stable under small policy perturbations. Experiments on large-scale randomized platform data demonstrate improved uplift accuracy and stability in long-tailed policy regimes

Shunyu Zhang, Hu Liu, Wentian Bao et al.

Scale-calibrated ranking systems are ubiquitous in real-world applications nowadays, which pursue accurate ranking quality and calibrated probabilistic predictions simultaneously. For instance, in the advertising ranking system, the predicted click-through rate (CTR) is utilized for ranking and required to be calibrated for the downstream cost-per-click ads bidding. Recently, multi-objective based methods have been wildly adopted as a standard approach for Calibrated Ranking, which incorporates the combination of two loss functions: a pointwise loss that focuses on calibrated absolute values and a ranking loss that emphasizes relative orderings. However, when applied to industrial online applications, existing multi-objective CR approaches still suffer from two crucial limitations. First, previous methods need to aggregate the full candidate list within a single mini-batch to compute the ranking loss. Such aggregation strategy violates extensive data shuffling which has long been proven beneficial for preventing overfitting, and thus degrades the training effectiveness. Second, existing multi-objective methods apply the two inherently conflicting loss functions on a single probabilistic prediction, which results in a sub-optimal trade-off between calibration and ranking. To tackle the two limitations, we propose a Self-Boosted framework for Calibrated Ranking (SBCR).