Yun Zhu

Xiaotang Wang, Yun Zhu, Haizhou Shi et al.

In the graph domain, deep graph networks based on Message Passing Neural Networks (MPNNs) or Graph Transformers often cause over-smoothing of node features, limiting their expressive capacity. Many upsampling techniques involving node and edge manipulation have been proposed to mitigate this issue. However, these methods are often heuristic, resulting in extensive manual labor and suboptimal performance and lacking a universal integration strategy. In this study, we introduce UniGAP, a universal and adaptive graph upsampling framework to mitigate over-smoothing in node classification tasks. Specifically, we design an adaptive graph upsampler based on condensed trajectory features, serving as a plug-in component for existing GNNs to mitigate the over-smoothing problem and enhance performance. Moreover, UniGAP serves as a representation-based and fully differentiable framework to inspire further exploration of graph upsampling methods. Through extensive experiments, UniGAP demonstrates significant improvements over heuristic data augmentation methods in various datasets and metrics. We analyze how graph structure evolves with UniGAP, identifying key bottlenecks where over-smoothing occurs, and providing insights into how UniGAP addresses this issue. Lastly, we show the potential of combining UniGAP with large language models (LLMs) to further improve downstream performance. Our code is available at: https://github.com/wangxiaotang0906/UniGAP

Bin Dou, Baokun Wang, Yun Zhu et al.

User targeting, the process of selecting targeted users from a pool of candidates for non-expert marketers, has garnered substantial attention with the advancements in digital marketing. However, existing user targeting methods encounter two significant challenges: (i) Poor cross-domain and cross-scenario transferability and generalization, and (ii) Insufficient forecastability in real-world applications. These limitations hinder their applicability across diverse industrial scenarios. In this work, we propose FOUND, an industrial-grade, transferable, and forecastable user targeting foundation model. To enhance cross-domain transferability, our framework integrates heterogeneous multi-scenario user data, aligning them with one-sentence targeting demand inputs through contrastive pre-training. For improved forecastability, the text description of each user is derived based on anticipated future behaviors, while user representations are constructed from historical information. Experimental results demonstrate that our approach significantly outperforms existing baselines in cross-domain, real-world user targeting scenarios, showcasing the superior capabilities of FOUND. Moreover, our method has been successfully deployed on the Alipay platform and is widely utilized across various scenarios.