Xin Shuai

Daifeng Li, Ying Ding, Xin Shuai et al.

Mining user opinion from Micro-Blogging has been extensively studied on the most popular social networking sites such as Twitter and Facebook in the U.S., but few studies have been done on Micro-Blogging websites in other countries (e.g. China). In this paper, we analyze the social opinion influence on Tencent, one of the largest Micro-Blogging websites in China, endeavoring to unveil the behavior patterns of Chinese Micro-Blogging users. This paper proposes a Topic-Level Opinion Influence Model (TOIM) that simultaneously incorporates topic factor and social direct influence in a unified probabilistic framework. Based on TOIM, two topic level opinion influence propagation and aggregation algorithms are developed to consider the indirect influence: CP (Conservative Propagation) and NCP (None Conservative Propagation). Users' historical social interaction records are leveraged by TOIM to construct their progressive opinions and neighbors' opinion influence through a statistical learning process, which can be further utilized to predict users' future opinions on some specific topics. To evaluate and test this proposed model, an experiment was designed and a sub-dataset from Tencent Micro-Blogging was used. The experimental results show that TOIM outperforms baseline methods on predicting users' opinion. The applications of CP and NCP have no significant differences and could significantly improve recall and F1-measure of TOIM.

Xin Shuai, Xiaozhong Liu, Johan Bollen

Users frequently express their information needs by means of short and general queries that are difficult for ranking algorithms to interpret correctly. However, users' social contexts can offer important additional information about their information needs which can be leveraged by ranking algorithms to provide augmented, personalized results. Existing methods mostly rely on users' individual behavioral data such as clickstream and log data, but as a result suffer from data sparsity and privacy issues. Here, we propose a Community Tweets Voting Model (CTVM) to re-rank Google and Yahoo news search results on the basis of open, large-scale Twitter community data. Experimental results show that CTVM outperforms baseline rankings from Google and Yahoo for certain online communities. We propose an application scenario of CTVM and provide an agenda for further research.