1.8LGJan 14, 2019
Micro- and Macro-Level Churn Analysis of Large-Scale Mobile GamesXi Liu, Muhe Xie, Xidao Wen et al.
As mobile devices become more and more popular, mobile gaming has emerged as a promising market with billion-dollar revenues. A variety of mobile game platforms and services have been developed around the world. A critical challenge for these platforms and services is to understand the churn behavior in mobile games, which usually involves churn at micro level (between an app and a specific user) and macro level (between an app and all its users). Accurate micro-level churn prediction and macro-level churn ranking will benefit many stakeholders such as game developers, advertisers, and platform operators. In this paper, we present the first large-scale churn analysis for mobile games that supports both micro-level churn prediction and macro-level churn ranking. For micro-level churn prediction, in view of the common limitations of the state-of-the-art methods built upon traditional machine learning models, we devise a novel semi-supervised and inductive embedding model that jointly learns the prediction function and the embedding function for user-app relationships. We model these two functions by deep neural networks with a unique edge embedding technique that is able to capture both contextual information and relationship dynamics. We also design a novel attributed random walk technique that takes into consideration both topological adjacency and attribute similarities. To address macro-level churn ranking, we propose to construct a relationship graph with estimated micro-level churn probabilities as edge weights and adapt link analysis algorithms on the graph. We devise a simple algorithm SimSum and adapt two more advanced algorithms PageRank and HITS. The performance of our solutions for the two-level churn analysis problems is evaluated on real-world data collected from the Samsung Game Launcher platform.
1.2SYOct 14, 2018
Safe Intersection Management for Mixed Transportation Systems with Human-Driven and Autonomous VehiclesXi Liu, Ping-Chun Hsieh, P. R. Kumar
Most recent studies on establishing intersection safety focus on the situation where all vehicles are fully autonomous. However, currently most vehicles are human-driven and so we will need to transition through regimes featuring a varying proportion of human-driven vehicles ranging from 100\% to 0\% before realizing such a fully autonomous future -- if ever. We will, therefore, need to address the safety of hybrid systems featuring an arbitrary mixture of human-driven and autonomous vehicles. In fact, recent incidents involving autonomous vehicles have already highlighted the need to study the safety of autonomous vehicles co-existing with human-driven vehicles. Motivated by this we address the design of provably safe intersection management for mixed traffic consisting of a mix of human-driven vehicles (HVs) as well as autonomous vehicles (AVs). To analyze such mixed traffic, we model HVs as nearsighted and with relatively loose constraints, permitting worst-case behavior while AVs are considered as capable of following much tighter constraints. HVs are allowed freedom to change their speed at any time while AVs are only allowed to change their speed beginning of a time slot through a Model Predictive Controller (MPC). AVs are assumed to possess a shorter response time and stronger braking capability than HVs in collision avoidance. Moreover, AVs obtain the permissions of passing through the intersection through vehicle-to-infrastructure (V2I) communication, while HVs achieve the same objective by following traffic lights. Taking the above differences into consideration, we propose a provably safe intersection management for mixed traffic comprised of an MPC-based protocol for AVs along with a coordination protocol for traffic lights...