Maarten Versteegh

Katya Mirylenka, Egor Malykh, Mahdyar Ravanbakhsh et al.

The digital commerce landscape is shifting from static, search-driven catalogs to dynamic, immersive video feeds. This transition introduces an ``extreme cold-start'' problem: unlike traditional items, new short-form videos lack the dense interaction history required for collaborative filtering. Furthermore, immersive feeds introduce strong position and duration biases that distort standard engagement signals. In this paper, we demonstrate the Video Candidate Generation (VCG) system, a scalable multimodal retrieval engine designed to solve these challenges in a large-scale e-commerce environment. By leveraging a domain-adapted vision-language model (based on CLIP), we map users and videos into a shared semantic space, enabling zero-shot retrieval based on visual content rather than behavioral history. We detail the system's architecture and present a rigorous evaluation comparing generative (LLM) vs. discriminative (CLIP) embeddings. Our results show that while generative models excel at attribute prediction, they suffer from embedding space collapse in retrieval tasks. Online A/B testing demonstrates that VCG effectively mitigates engagement biases, yielding a 50\% uplift in deep video completion. To showcase the system's capabilities, we present an interactive demonstration featuring three bi-directional retrieval scenarios: Product-to-Video, Video-to-Product, and Zero-Shot Semantic Search.

Andrii Dzhoha, Alisa Mironenko, Evgeny Labzin et al.

Modern sequential recommender systems commonly use transformer-based models for next-item prediction. While these models demonstrate a strong balance between efficiency and quality, integrating interleaving features - such as the query context (e.g., browse category) under which next-item interactions occur - poses challenges. Effectively capturing query context is crucial for refining ranking relevance and enhancing user engagement, as it provides valuable signals about user intent within a session. Unlike item features, historical query context is typically not aligned with item sequences and may be unavailable at inference due to privacy constraints or feature store limitations - making its integration into transformers both challenging and error-prone. This paper analyzes different strategies for incorporating query context into transformers trained with a causal language modeling procedure as a case study. We propose a new method that effectively fuses the item sequence with query context within the attention mechanism. Through extensive offline and online experiments on a large-scale online platform and open datasets, we present evidence that our proposed method is an effective approach for integrating query context to improve model ranking quality in terms of relevance and diversity.