Uniform Sequence Better: Time Interval Aware Data Augmentation for Sequential RecommendationYizhou Dang, Enneng Yang, Guibing Guo et al.
Sequential recommendation is an important task to predict the next-item to access based on a sequence of interacted items. Most existing works learn user preference as the transition pattern from the previous item to the next one, ignoring the time interval between these two items. However, we observe that the time interval in a sequence may vary significantly different, and thus result in the ineffectiveness of user modeling due to the issue of \emph{preference drift}. In fact, we conducted an empirical study to validate this observation, and found that a sequence with uniformly distributed time interval (denoted as uniform sequence) is more beneficial for performance improvement than that with greatly varying time interval. Therefore, we propose to augment sequence data from the perspective of time interval, which is not studied in the literature. Specifically, we design five operators (Ti-Crop, Ti-Reorder, Ti-Mask, Ti-Substitute, Ti-Insert) to transform the original non-uniform sequence to uniform sequence with the consideration of variance of time intervals. Then, we devise a control strategy to execute data augmentation on item sequences in different lengths. Finally, we implement these improvements on a state-of-the-art model CoSeRec and validate our approach on four real datasets. The experimental results show that our approach reaches significantly better performance than the other 11 competing methods. Our implementation is available: https://github.com/KingGugu/TiCoSeRec.
6.2IRNov 10, 2023Code
ID Embedding as Subtle Features of Content and Structure for Multimodal RecommendationYuting Liu, Enneng Yang, Yizhou Dang et al.
Multimodal recommendation aims to model user and item representations comprehensively with the involvement of multimedia content for effective recommendations. Existing research has shown that it is beneficial for recommendation performance to combine (user- and item-) ID embeddings with multimodal salient features, indicating the value of IDs. However, there is a lack of a thorough analysis of the ID embeddings in terms of feature semantics in the literature. In this paper, we revisit the value of ID embeddings for multimodal recommendation and conduct a thorough study regarding its semantics, which we recognize as subtle features of \emph{content} and \emph{structure}. Based on our findings, we propose a novel recommendation model by incorporating ID embeddings to enhance the salient features of both content and structure. Specifically, we put forward a hierarchical attention mechanism to incorporate ID embeddings in modality fusing, coupled with contrastive learning, to enhance content representations. Meanwhile, we propose a lightweight graph convolution network for each modality to amalgamate neighborhood and ID embeddings for improving structural representations. Finally, the content and structure representations are combined to form the ultimate item embedding for recommendation. Extensive experiments on three real-world datasets (Baby, Sports, and Clothing) demonstrate the superiority of our method over state-of-the-art multimodal recommendation methods and the effectiveness of fine-grained ID embeddings. Our code is available at https://anonymous.4open.science/r/IDSF-code/.