Jonghyun Chung, Rishabh Chaddha, Sanket Badhe et al.
The proliferation of adversarial synthetic content, accelerated by Generative AI (GenAI) is rendering traditional reactive detection methods ineffective. This survey synthesizes emerging research to demonstrate a paradigm shift toward the proactive detection of emerging inauthentic narratives. In this survey, we adopt a unified, lifecycle-based taxonomy to combine socio-technical lifecycle models of adversarial campaigns with advanced computational methodologies for emerging inauthentic narrative detection. By structuring the analysis around the C5 Interaction Model (Context, Causes, Content, Cycle of Amplification, Consequences), we integrate different research streams from machine learning and social science. To differentiate spread patterns of synthetic amplification from authentic baseline traffic, this paper surveys state-of-the-art techniques for modeling the creation, seeding, and propagation of fresh narratives, including the analysis of Coordinated Inauthentic Behavior (CIB), epidemiological modeling, and Hawkes process. This survey also provides a systematic review of proactive detection methods for adversarial threats at different stages in the C5 interaction model, specifically, anomaly detection in high-dimensional embedding spaces, unsupervised coordination detection on multi-layer graphs, and agentic AI systems. Finally, this survey addresses challenges posed by GenAI, including the difficulty of tracking rapidly changing threats and multi-level distributional drift, and it outlines a future research agenda focused on detecting anomalous clusters and building anticipatory and resilient systems. This survey provides a comprehensive, lifecycle-based review of methods for the proactive detection of emerging synthetic threats for more resilient information ecosystems.