Yixin Mao

Kung-Hsiang Huang, Akshara Prabhakar, Sidharth Dhawan et al. · microsoft-research, princeton

Customer Relationship Management (CRM) systems are vital for modern enterprises, providing a foundation for managing customer interactions and data. Integrating AI agents into CRM systems can automate routine processes and enhance personalized service. However, deploying and evaluating these agents is challenging due to the lack of realistic benchmarks that reflect the complexity of real-world CRM tasks. To address this issue, we introduce CRMArena, a novel benchmark designed to evaluate AI agents on realistic tasks grounded in professional work environments. Following guidance from CRM experts and industry best practices, we designed CRMArena with nine customer service tasks distributed across three personas: service agent, analyst, and manager. The benchmark includes 16 commonly used industrial objects (e.g., account, order, knowledge article, case) with high interconnectivity, along with latent variables (e.g., complaint habits, policy violations) to simulate realistic data distributions. Experimental results reveal that state-of-the-art LLM agents succeed in less than 40% of the tasks with ReAct prompting, and less than 55% even with function-calling abilities. Our findings highlight the need for enhanced agent capabilities in function-calling and rule-following to be deployed in real-world work environments. CRMArena is an open challenge to the community: systems that can reliably complete tasks showcase direct business value in a popular work environment.

Pranav Narayanan Venkit, Philippe Laban, Yilun Zhou et al. · microsoft-research

Large Language Model (LLM)-based applications are graduating from research prototypes to products serving millions of users, influencing how people write and consume information. A prominent example is the appearance of Answer Engines: LLM-based generative search engines supplanting traditional search engines. Answer engines not only retrieve relevant sources to a user query but synthesize answer summaries that cite the sources. To understand these systems' limitations, we first conducted a study with 21 participants, evaluating interactions with answer vs. traditional search engines and identifying 16 answer engine limitations. From these insights, we propose 16 answer engine design recommendations, linked to 8 metrics. An automated evaluation implementing our metrics on three popular engines (You.com, Perplexity.ai, BingChat) quantifies common limitations (e.g., frequent hallucination, inaccurate citation) and unique features (e.g., variation in answer confidence), with results mirroring user study insights. We release our Answer Engine Evaluation benchmark (AEE) to facilitate transparent evaluation of LLM-based applications.

Kung-Hsiang Huang, Akshara Prabhakar, Onkar Thorat et al. · princeton

While AI agents hold transformative potential in business, effective performance benchmarking is hindered by the scarcity of public, realistic business data on widely used platforms. Existing benchmarks often lack fidelity in their environments, data, and agent-user interactions, with limited coverage of diverse business scenarios and industries. To address these gaps, we introduce CRMArena-Pro, a novel benchmark for holistic, realistic assessment of LLM agents in diverse professional settings. CRMArena-Pro expands on CRMArena with nineteen expert-validated tasks across sales, service, and 'configure, price, and quote' processes, for both Business-to-Business and Business-to-Customer scenarios. It distinctively incorporates multi-turn interactions guided by diverse personas and robust confidentiality awareness assessments. Experiments reveal leading LLM agents achieve only around 58% single-turn success on CRMArena-Pro, with performance dropping significantly to approximately 35% in multi-turn settings. While Workflow Execution proves more tractable for top agents (over 83% single-turn success), other evaluated business skills present greater challenges. Furthermore, agents exhibit near-zero inherent confidentiality awareness; though targeted prompting can improve this, it often compromises task performance. These findings highlight a substantial gap between current LLM capabilities and enterprise demands, underscoring the need for advancements in multi-turn reasoning, confidentiality adherence, and versatile skill acquisition.