Jai Manral

Jai Manral

Information on the web is prodigious; searching relevant information is difficult making web users to rely on search engines for finding relevant information on the web. Search engines index and categorize web pages according to their contents using crawlers and rank them accordingly. For given user query they retrieve millions of webpages and display them to users according to web-page rank. Every search engine has their own algorithms based on certain parameters for ranking web-pages. Search Engine Optimization (SEO) is that technique by which webmasters try to improve ranking of their websites by optimizing it according to search engines ranking parameters. It is the aim of this research to identify the most popular SEO techniques used by search engines for ranking web-pages and to establish their importance for indexing and categorizing web data. The research tries to establish that using more SEO parameters in ranking algorithms helps in retrieving better search results thus increasing user satisfaction. In the accomplished research, a web based Meta search engine is proposed to aggregates search results from different search engines and rank web-pages based on new page ranking algorithm which will assign heuristic page rank to web-pages based on SEO parameters such as title tag, Meta description, sitemap etc. The research also provides insight into techniques which webmasters can use for better ranking their websites in Google and Bing. Initial results has shown that using certain SEO parameters in present ranking algorithm helps in retrieving more useful results for user queries. These results generated from Meta search engine outperformed existing search engines in terms of better retrieved search results and high precision.

Jai Manral

Software testing is the process of determining the precision, quality, completeness and security of the software systems. An important step in testing software is the generation of test cases, whose quality plays a vital role in determining the time for testing and subsequently its cost. In this research, it is shown that both structural and behavioural diagrams can be used to represent specifications in a single model using High Level Petri Nets (HLPN). This research focuses on automated generation of test models from Petri nets. Moreover, generating consistent formal models (HLPN) from informal models (UML) is the highlight of this research.

Jai Manral, Mohammed Alamgir Hossain

This paper presents an approach to identify efficient techniques used in Web Search Engine Optimization (SEO). Understanding SEO factors which can influence page ranking in search engine is significant for webmasters who wish to attract large number of users to their website. Different from previous relevant research, in this study we developed an intelligent Meta search engine which aggregates results from various search engines and ranks them based on several important SEO parameters. The research tries to establish that using more SEO parameters in ranking algorithms helps in retrieving better search results thus increasing user satisfaction. Initial results generated from Meta search engine outperformed existing search engines in terms of better retrieved search results with high precision.