Zixuan Yang

Yunli Wang, Zhen Zhang, Zixuan Yang et al.

The scaling law is a notable property of neural network models and has significantly propelled the development of large language models. Scaling laws hold great promise in guiding model design and resource allocation. Recent research increasingly shows that scaling laws are not limited to NLP tasks or Transformer architectures; they also apply to domains such as recommendation. However, there is still a lack of literature on scaling law research in online advertisement retrieval systems. This may be because 1) identifying the scaling law for resource cost and online revenue is often expensive in both time and training resources for industrial applications, and 2) varying settings for different systems prevent the scaling law from being applied across various scenarios. To address these issues, we propose a lightweight paradigm to identify online scaling laws of retrieval models, incorporating a novel offline metric and an offline simulation algorithm. We prove that under mild assumptions, the correlation between the novel metric and online revenue asymptotically approaches 1 and empirically validates its effectiveness. The simulation algorithm can estimate the machine cost offline. Based on the lightweight paradigm, we can identify online scaling laws for retrieval models almost exclusively through offline experiments, and quickly estimate machine costs and revenues for given model configurations. We further validate the existence of scaling laws across mainstream model architectures (e.g., Transformer, MLP, and DSSM) in our real-world advertising system. With the identified scaling laws, we demonstrate practical applications for ROI-constrained model designing and multi-scenario resource allocation in the online advertising system. To the best of our knowledge, this is the first work to study identification and application of online scaling laws for online advertisement retrieval.

Wenxuan Sun, Zixuan Yang, Yunli Wang et al.

Advertising systems often face the multi-domain challenge, where data distributions vary significantly across scenarios. Existing domain adaptation methods primarily focus on building domain-adaptive neural networks but often rely on hand-crafted domain information, e.g., advertising placement, which may be sub-optimal. We think that fine-grained "domain" patterns exist that are difficult to hand-craft in online advertisement. Thus, we propose Adaptive$^2$, a novel framework that first learns domains adaptively using a domain mining module by self-supervision and then employs a shared&specific network to model shared and conflicting information. As a practice, we use VQ-VAE as the domain mining module and conduct extensive experiments on public benchmarks. Results show that traditional domain adaptation methods with hand-crafted domains perform no better than single-domain models under fair FLOPS conditions, highlighting the importance of domain definition. In contrast, Adaptive$^2$ outperforms existing approaches, emphasizing the effectiveness of our method and the significance of domain mining. We also deployed Adaptive$^2$ in the live streaming scenario of Kuaishou Advertising System, demonstrating its commercial value and potential for automatic domain identification. To the best of our knowledge, Adaptive$^2$ is the first approach to automatically learn both domain identification and adaptation in online advertising, opening new research directions for this area.

Yue Lu, Yun Zhou, Zhuqing Jiang et al.

Convolutional neural networks (CNNs) have demonstrated superior performance in super-resolution (SR). However, most CNN-based SR methods neglect the different importance among feature channels or fail to take full advantage of the hierarchical features. To address these issues, this paper presents a novel recursive unit. Firstly, at the beginning of each unit, we adopt a compact channel attention mechanism to adaptively recalibrate the channel importance of input features. Then, the multi-level features, rather than only deep-level features, are extracted and fused. Additionally, we find that it will force our model to learn more details by using the learnable upsampling method (i.e., transposed convolution) only on residual branch (instead of using it both on residual branch and identity branch) while using the bicubic interpolation on the other branch. Analytic experiments show that our method achieves competitive results compared with the state-of-the-art methods and maintains faster speed as well.