Junling Fu

Youfang Lin, Jinji Fu, Haomin Wen et al.

In Location-Based Services (LBS), such as food delivery, a fundamental task is segmenting Areas of Interest (AOIs), aiming at partitioning the urban geographical spaces into non-overlapping regions. Traditional AOI segmentation algorithms primarily rely on road networks to partition urban areas. While promising in modeling the geo-semantics, road network-based models overlooked the service-semantic goals (e.g., workload equality) in LBS service. In this paper, we point out that the AOI segmentation problem can be naturally formulated as a Markov Decision Process (MDP), which gradually chooses a nearby AOI for each grid in the current AOI's border. Based on the MDP, we present the first attempt to generalize Deep Reinforcement Learning (DRL) for AOI segmentation, leading to a novel DRL-based framework called DRL4AOI. The DRL4AOI framework introduces different service-semantic goals in a flexible way by treating them as rewards that guide the AOI generation. To evaluate the effectiveness of DRL4AOI, we develop and release an AOI segmentation system. We also present a representative implementation of DRL4AOI - TrajRL4AOI - for AOI segmentation in the logistics service. It introduces a Double Deep Q-learning Network (DDQN) to gradually optimize the AOI generation for two specific semantic goals: i) trajectory modularity, i.e., maximize tightness of the trajectory connections within an AOI and the sparsity of connections between AOIs, ii) matchness with the road network, i.e., maximizing the matchness between AOIs and the road network. Quantitative and qualitative experiments conducted on synthetic and real-world data demonstrate the effectiveness and superiority of our method. The code and system is publicly available at https://github.com/Kogler7/AoiOpt.

Fan Li, Chang Meng, Jiaqi Fu et al.

Modern online platforms configure multiple pages to accommodate diverse user needs. This multi-page architecture inherently establishes a two-stage interaction paradigm between the user and the platform: (1) Stage I: page navigation, navigating users to a specific page and (2) Stage II: in-page interaction, where users engage with customized content within the specific page. While the majority of research has been focusing on the sequential recommendation task that improves users' feedback in Stage II, there has been little investigation on how to achieve better page navigation in Stage I. To fill this gap, we formally define the task of Personalized Landing Page Modeling (PLPM) into the field of recommender systems: Given a user upon app entry, the goal of PLPM is to proactively select the most suitable landing page from a set of candidates (e.g., functional tabs, content channels, or aggregation pages) to optimize the short-term PDR metric and the long-term user engagement and satisfaction metrics, while adhering to industrial constraints. Additionally, we propose KLAN (Kuaishou Landing-page Adaptive Navigator), a hierarchical solution framework designed to provide personalized landing pages under the formulation of PLPM. KLAN comprises three key components: (1) KLAN-ISP captures inter-day static page preference; (2) KLAN-IIT captures intra-day dynamic interest transitions and (3) KLAN-AM adaptively integrates both components for optimal navigation decisions. Extensive online experiments conducted on the Kuaishou platform demonstrate the effectiveness of KLAN, obtaining +0.205% and +0.192% improvements on in Daily Active Users (DAU) and user Lifetime (LT). Our KLAN is ultimately deployed on the online platform at full traffic, serving hundreds of millions of users. To promote further research in this important area, we will release our dataset and code upon paper acceptance.