CYNov 3, 2025
A Detailed Study on LLM Biases Concerning Corporate Social Responsibility and Green Supply ChainsGreta Ontrup, Annika Bush, Markus Pauly et al.
Organizations increasingly use Large Language Models (LLMs) to improve supply chain processes and reduce environmental impacts. However, LLMs have been shown to reproduce biases regarding the prioritization of sustainable business strategies. Thus, it is important to identify underlying training data biases that LLMs pertain regarding the importance and role of sustainable business and supply chain practices. This study investigates how different LLMs respond to validated surveys about the role of ethics and responsibility for businesses, and the importance of sustainable practices and relations with suppliers and customers. Using standardized questionnaires, we systematically analyze responses generated by state-of-the-art LLMs to identify variations. We further evaluate whether differences are augmented by four organizational culture types, thereby evaluating the practical relevance of identified biases. The findings reveal significant systematic differences between models and demonstrate that organizational culture prompts substantially modify LLM responses. The study holds important implications for LLM-assisted decision-making in sustainability contexts.
CYMay 20, 2025
Choosing a Model, Shaping a Future: Comparing LLM Perspectives on Sustainability and its Relationship with AIAnnika Bush, Meltem Aksoy, Markus Pauly et al.
As organizations increasingly rely on AI systems for decision support in sustainability contexts, it becomes critical to understand the inherent biases and perspectives embedded in Large Language Models (LLMs). This study systematically investigates how five state-of-the-art LLMs -- Claude, DeepSeek, GPT, LLaMA, and Mistral - conceptualize sustainability and its relationship with AI. We administered validated, psychometric sustainability-related questionnaires - each 100 times per model -- to capture response patterns and variability. Our findings revealed significant inter-model differences: For example, GPT exhibited skepticism about the compatibility of AI and sustainability, whereas LLaMA demonstrated extreme techno-optimism with perfect scores for several Sustainable Development Goals (SDGs). Models also diverged in attributing institutional responsibility for AI and sustainability integration, a results that holds implications for technology governance approaches. Our results demonstrate that model selection could substantially influence organizational sustainability strategies, highlighting the need for awareness of model-specific biases when deploying LLMs for sustainability-related decision-making.
HCMay 20, 2025
When Bias Backfires: The Modulatory Role of Counterfactual Explanations on the Adoption of Algorithmic Bias in XAI-Supported Human Decision-MakingUlrike Kuhl, Annika Bush
Although the integration of artificial intelligence (AI) into everyday tasks improves efficiency and objectivity, it also risks transmitting bias to human decision-making. In this study, we conducted a controlled experiment that simulated hiring decisions to examine how biased AI recommendations - augmented with or without counterfactual explanations - influence human judgment over time. Participants, acting as hiring managers, completed 60 decision trials divided into a baseline phase without AI, followed by a phase with biased (X)AI recommendations (favoring either male or female candidates), and a final post-interaction phase without AI. Our results indicate that the participants followed the AI recommendations 70% of the time when the qualifications of the given candidates were comparable. Yet, only a fraction of participants detected the gender bias (8 out of 294). Crucially, exposure to biased AI altered participants' inherent preferences: in the post-interaction phase, participants' independent decisions aligned with the bias when no counterfactual explanations were provided before, but reversed the bias when explanations were given. Reported trust did not differ significantly across conditions. Confidence varied throughout the study phases after exposure to male-biased AI, indicating nuanced effects of AI bias on decision certainty. Our findings point to the importance of calibrating XAI to avoid unintended behavioral shifts in order to safeguard equitable decision-making and prevent the adoption of algorithmic bias.
HCFeb 9
Campus AI vs. Commercial AI: Comparing How Students and Employees Perceive their University's LLM Chatbot vs. ChatGPTLeon Hannig, Annika Bush, Meltem Aksoy et al.
As the use of LLM chatbots by students and researchers becomes more prevalent, universities are pressed to develop AI strategies. One strategy that many universities pursue is to customize pre-trained LLM as-a-service (LLMaaS). While most studies on LLMaaS chatbots prioritize technical adaptations, we focus on psychological effects of user-salient customizations, such as interface changes. We assume that such customizations influence users' perception of the system and are therefore important in guiding safe and appropriate use. In a field study, we examine how students and employees (N = 526) at a German university perceive and use their institution's customized LLMaaS chatbot compared to ChatGPT. Participants using both systems (n = 116) reported greater trust, higher perceived privacy and less experienced hallucinations with their university's customized LLMaaS chatbot in contrast to ChatGPT. We discuss theoretical implications for research on calibrated trust, and offer guidance on the design and deployment of LLMaaS chatbots.
CYJan 26, 2025
Twin Transition or Competing Interests? Validation of the Artificial Intelligence and Sustainability Perceptions Inventory (AISPI)Annika Bush
As artificial intelligence (AI) and sustainability initiatives increasingly intersect, understanding public perceptions of their relationship becomes crucial for successful implementation. However, no validated instrument exists to measure these specific perceptions. This paper presents the development and validation of the Artificial Intelligence and Sustainability Perceptions Inventory (AISPI), a novel 13-item instrument measuring how individuals view the relationship between AI advancement and environmental sustainability. Through factor analysis (N=105), we identified two distinct dimensions: Twin Transition and Competing Interests. The instrument demonstrated strong reliability (alpha=.89) and construct validity through correlations with established measures of AI and sustainability attitudes. Our findings suggest that individuals can simultaneously recognize both synergies and tensions in the AI-sustainability relationship, offering important implications for researchers and practitioners working at this critical intersection. This work provides a foundational tool for future research on public perceptions of AI's role in sustainable development.