Chao Wen

Chao Wen, Miao Xu, Zhilin Zhang et al.

In online advertising, auto-bidding has become an essential tool for advertisers to optimize their preferred ad performance metrics by simply expressing high-level campaign objectives and constraints. Previous works designed auto-bidding tools from the view of single-agent, without modeling the mutual influence between agents. In this paper, we instead consider this problem from a distributed multi-agent perspective, and propose a general $\underline{M}$ulti-$\underline{A}$gent reinforcement learning framework for $\underline{A}$uto-$\underline{B}$idding, namely MAAB, to learn the auto-bidding strategies. First, we investigate the competition and cooperation relation among auto-bidding agents, and propose a temperature-regularized credit assignment to establish a mixed cooperative-competitive paradigm. By carefully making a competition and cooperation trade-off among agents, we can reach an equilibrium state that guarantees not only individual advertiser's utility but also the system performance (i.e., social welfare). Second, to avoid the potential collusion behaviors of bidding low prices underlying the cooperation, we further propose bar agents to set a personalized bidding bar for each agent, and then alleviate the revenue degradation due to the cooperation. Third, to deploy MAAB in the large-scale advertising system with millions of advertisers, we propose a mean-field approach. By grouping advertisers with the same objective as a mean auto-bidding agent, the interactions among the large-scale advertisers are greatly simplified, making it practical to train MAAB efficiently. Extensive experiments on the offline industrial dataset and Alibaba advertising platform demonstrate that our approach outperforms several baseline methods in terms of social welfare and revenue.

Yuhui Wang, Hao He, Chao Wen et al.

Proximal policy optimization (PPO) is one of the most successful deep reinforcement-learning methods, achieving state-of-the-art performance across a wide range of challenging tasks. However, its optimization behavior is still far from being fully understood. In this paper, we show that PPO could neither strictly restrict the likelihood ratio as it attempts to do nor enforce a well-defined trust region constraint, which means that it may still suffer from the risk of performance instability. To address this issue, we present an enhanced PPO method, named Truly PPO. Two critical improvements are made in our method: 1) it adopts a new clipping function to support a rollback behavior to restrict the difference between the new policy and the old one; 2) the triggering condition for clipping is replaced with a trust region-based one, such that optimizing the resulted surrogate objective function provides guaranteed monotonic improvement of the ultimate policy performance. It seems, by adhering more truly to making the algorithm proximal - confining the policy within the trust region, the new algorithm improves the original PPO on both sample efficiency and performance.