Miranda Bogen

Aditya Srinivas Timmaraju, Mehdi Mashayekhi, Mingliang Chen et al.

Variances in ad impression outcomes across demographic groups are increasingly considered to be potentially indicative of algorithmic bias in personalized ads systems. While there are many definitions of fairness that could be applicable in the context of personalized systems, we present a framework which we call the Variance Reduction System (VRS) for achieving more equitable outcomes in Meta's ads systems. VRS seeks to achieve a distribution of impressions with respect to selected protected class (PC) attributes that more closely aligns the demographics of an ad's eligible audience (a function of advertiser targeting criteria) with the audience who sees that ad, in a privacy-preserving manner. We first define metrics to quantify fairness gaps in terms of ad impression variances with respect to PC attributes including gender and estimated race. We then present the VRS for re-ranking ads in an impression variance-aware manner. We evaluate VRS via extensive simulations over different parameter choices and study the effect of the VRS on the chosen fairness metric. We finally present online A/B testing results from applying VRS to Meta's ads systems, concluding with a discussion of future work. We have deployed the VRS to all users in the US for housing ads, resulting in significant improvement in our fairness metric. VRS is the first large-scale deployed framework for pursuing fairness for multiple PC attributes in online advertising.

Caner Hazirbas, Yejin Bang, Tiezheng Yu et al.

Developing robust and fair AI systems require datasets with comprehensive set of labels that can help ensure the validity and legitimacy of relevant measurements. Recent efforts, therefore, focus on collecting person-related datasets that have carefully selected labels, including sensitive characteristics, and consent forms in place to use those attributes for model testing and development. Responsible data collection involves several stages, including but not limited to determining use-case scenarios, selecting categories (annotations) such that the data are fit for the purpose of measuring algorithmic bias for subgroups and most importantly ensure that the selected categories/subcategories are robust to regional diversities and inclusive of as many subgroups as possible. Meta, in a continuation of our efforts to measure AI algorithmic bias and robustness (https://ai.facebook.com/blog/shedding-light-on-fairness-in-ai-with-a-new-data-set), is working on collecting a large consent-driven dataset with a comprehensive list of categories. This paper describes our proposed design of such categories and subcategories for Casual Conversations v2.

William Cai, Ro Encarnacion, Bobbie Chern et al.

In domains ranging from computer vision to natural language processing, machine learning models have been shown to exhibit stark disparities, often performing worse for members of traditionally underserved groups. One factor contributing to these performance gaps is a lack of representation in the data the models are trained on. It is often unclear, however, how to operationalize representativeness in specific applications. Here we formalize the problem of creating equitable training datasets, and propose a statistical framework for addressing this problem. We consider a setting where a model builder must decide how to allocate a fixed data collection budget to gather training data from different subgroups. We then frame dataset creation as a constrained optimization problem, in which one maximizes a function of group-specific performance metrics based on (estimated) group-specific learning rates and costs per sample. This flexible approach incorporates preferences of model-builders and other stakeholders, as well as the statistical properties of the learning task. When data collection decisions are made sequentially, we show that under certain conditions this optimization problem can be efficiently solved even without prior knowledge of the learning rates. To illustrate our approach, we conduct a simulation study of polygenic risk scores on synthetic genomic data -- an application domain that often suffers from non-representative data collection. We find that our adaptive sampling strategy outperforms several common data collection heuristics, including equal and proportional sampling, demonstrating the value of strategic dataset design for building equitable models.

Chloé Bakalar, Renata Barreto, Stevie Bergman et al.

Many technical approaches have been proposed for ensuring that decisions made by machine learning systems are fair, but few of these proposals have been stress-tested in real-world systems. This paper presents an example of one team's approach to the challenge of applying algorithmic fairness approaches to complex production systems within the context of a large technology company. We discuss how we disentangle normative questions of product and policy design (like, "how should the system trade off between different stakeholders' interests and needs?") from empirical questions of system implementation (like, "is the system achieving the desired tradeoff in practice?"). We also present an approach for answering questions of the latter sort, which allows us to measure how machine learning systems and human labelers are making these tradeoffs across different relevant groups. We hope our experience integrating fairness tools and approaches into large-scale and complex production systems will be useful to other practitioners facing similar challenges, and illuminating to academics and researchers looking to better address the needs of practitioners.