David J. P. O'Sullivan

Alina Dubovskaya, David J. P. O'Sullivan, Michael Quayle

Understanding social polarization requires integrating insights from psychology, sociology, and complex systems science. Agent-based modeling provides a natural framework to combine perspectives from different fields and explore how individual cognition shapes collective outcomes. This study introduces a novel agent-based model that integrates two cognitive and social mechanisms: the desire to be unique within a group (optimal distinctiveness theory) and the tendency to simplify complex information (cognitive compression). In the model, virtual agents interact in pairs and decide whether to adopt each other's opinions by balancing two opposing drives: maximizing opinion diversity within their local social group while simplifying the overall opinion landscape, with both evaluated using Shannon entropy. We show that the combination of these mechanisms can reproduce real-world patterns, such as the emergence of distinct heterogeneous opinion clusters. Moreover, unlike many existing models where opinions become fixed once opinion groups form, individuals in our model continue to adjust their opinions after clusters emerge, leading to ongoing variation within and between opinion groups. Computational experiments reveal that polarization emerges when local group sizes are moderate (consistent with Dunbar's number), while smaller groups cause fragmentation and larger ones hinder distinct cluster formation. Higher cognitive compression increases unpredictability, while lower compression produces more consistent group structures. These results demonstrate how simple psychological rules can generate complex, realistic social behavior and advance understanding of polarization in human societies.

David J. P. O'Sullivan, Guillermo Garduño-Hernández, James P. Gleeson et al.

We examine the relationship between social structure and sentiment through the analysis of a large collection of tweets about the Irish Marriage Referendum of 2015. We obtain the sentiment of every tweet with the hashtags #marref and #marriageref that was posted in the days leading to the referendum, and construct networks to aggregate sentiment and use it to study the interactions among users. Our results show that the sentiment of mention tweets posted by users is correlated with the sentiment of received mentions, and there are significantly more connections between users with similar sentiment scores than among users with opposite scores in the mention and follower networks. We combine the community structure of the two networks with the activity level of the users and sentiment scores to find groups of users who support voting `yes' or `no' in the referendum. There were numerous conversations between users on opposing sides of the debate in the absence of follower connections, which suggests that there were efforts by some users to establish dialogue and debate across ideological divisions. Our analysis shows that social structure can be integrated successfully with sentiment to analyse and understand the disposition of social media users. These results have potential applications in the integration of data and meta-data to study opinion dynamics, public opinion modelling, and polling.