Sebastian Frey

Run Wang, Victor J. B. Jung, Philip Wiese et al.

Biosignals exhibit substantial cross-subject and cross-session variability, inducing severe domain shifts that degrade post-deployment performance for small, edge-oriented AI models. On-device adaptation is therefore essential to both preserve user privacy and ensure system reliability. However, existing sub-100 mW MCU-based wearable platforms can only support shallow or sparse adaptation schemes due to the prohibitive memory footprint and computational cost of full backpropagation (BP). In this paper, we propose BioTrain, a framework enabling full-network fine-tuning of state-of-the-art biosignal models under milliwatt-scale power and sub-megabyte memory constraints. We validate BioTrain using both offline and on-device benchmarks on EEG and EOG datasets, covering Day-1 new-subject calibration and longitudinal adaptation to signal drift. Experimental results show that full-network fine-tuning achieves accuracy improvements of up to 35% over non-adapted baselines and outperforms last-layer updates by approximately 7% during new-subject calibration. On the GAP9 MCU platform, BioTrain enables efficient on-device training throughput of 17 samples/s for EEG and 85 samples/s for EOG models within a power envelope below 50 mW. In addition, BioTrain's efficient memory allocator and network topology optimization enable the use of a large batch size, reducing peak memory usage. For fully on-chip BP on GAP9, BioTrain reduces the memory footprint by 8.1x, from 5.4 MB to 0.67 MB, compared to conventional full-network fine-tuning using batch normalization with batch size 8.

Sebastian Frey, Edoardo Beccari, Maximilian Kranz et al.

Cost-per-click (CPC) in paid search is a volatile auction outcome generated by a competitive landscape that is only partially observable from any single advertiser's history. Using Google Ads auction logs from a concentrated car-rental market (2021--2023), we forecast weekly CPC for 1,811 keyword series and approximate latent competition through complementary signals derived from keyword text, CPC trajectories, and geographic market structure. We construct (i) semantic neighborhoods and a semantic keyword graph from pretrained transformer-based representations of keyword text, (ii) behavioral neighborhoods via Dynamic Time Warping (DTW) alignment of CPC trajectories, and (iii) geographic-intent covariates capturing localized demand and marketplace heterogeneity. We extensively evaluate these signals both as stand-alone covariates and as relational priors in spatiotemporal graph forecasters, benchmarking them against strong statistical, neural, and time-series foundation-model baselines. Across methods, competition-aware augmentation improves stability and error profiles at business-relevant medium and longer horizons, where competitive regimes shift and volatility is most consequential. The results show that broad market-outcome coverage, combined with keyword-derived semantic and geographic priors, provides a scalable way to approximate latent competition and improve CPC forecasting in auction-driven markets.