Ying Cheng

Jinyu Liu, Ying Cheng, Yuejie Zhang et al.

Visual-only self-supervised learning has achieved significant improvement in video representation learning. Existing related methods encourage models to learn video representations by utilizing contrastive learning or designing specific pretext tasks. However, some models are likely to focus on the background, which is unimportant for learning video representations. To alleviate this problem, we propose a new view called long-range residual frame to obtain more motion-specific information. Based on this, we propose the Motion-Contrastive Perception Network (MCPNet), which consists of two branches, namely, Motion Information Perception (MIP) and Contrastive Instance Perception (CIP), to learn generic video representations by focusing on the changing areas in videos. Specifically, the MIP branch aims to learn fine-grained motion features, and the CIP branch performs contrastive learning to learn overall semantics information for each instance. Experiments on two benchmark datasets UCF-101 and HMDB-51 show that our method outperforms current state-of-the-art visual-only self-supervised approaches.

Ruize Wang, Hui Xu, Ying Cheng et al.

Advertising platforms have evolved in estimating Lifetime Value (LTV) to better align with advertisers' true performance metric. However, the sparsity of real-world LTV data presents a significant challenge to LTV predictive model(i.e., pLTV), severely limiting the their capabilities. Therefore, we propose to utilize external data, in addition to the internal data of advertising platform, to expand the size of purchase samples and enhance the LTV prediction model of the advertising platform. To tackle the issue of data distribution shift between internal and external platforms, we introduce an Adaptive Difference Siamese Network (ADSNet), which employs cross-domain transfer learning to prevent negative transfer. Specifically, ADSNet is designed to learn information that is beneficial to the target domain. We introduce a gain evaluation strategy to calculate information gain, aiding the model in learning helpful information for the target domain and providing the ability to reject noisy samples, thus avoiding negative transfer. Additionally, we also design a Domain Adaptation Module as a bridge to connect different domains, reduce the distribution distance between them, and enhance the consistency of representation space distribution. We conduct extensive offline experiments and online A/B tests on a real advertising platform. Our proposed ADSNet method outperforms other methods, improving GINI by 2$\%$. The ablation study highlights the importance of the gain evaluation strategy in negative gain sample rejection and improving model performance. Additionally, ADSNet significantly improves long-tail prediction. The online A/B tests confirm ADSNet's efficacy, increasing online LTV by 3.47$\%$ and GMV by 3.89$\%$.