40.1SIMar 18
Rabble-Rousers in the New King's Court: Algorithmic Effects on Account Visibility in Pre-X TwitterAlexandros Efstratiou, Kayla Duskin, Kate Starbird et al. · uw
Algorithmic effects on social media platforms have come under recent scrutiny, with several studies reporting that right-leaning accounts tend to receive more exposure. In this paper, we expand upon this body of work using data collected from user feeds after Twitter's change of ownership but before its re-branding to X. We replicate findings from prior work regarding the increased exposure of right-leaning accounts to wider audiences in algorithmically curated compared to reverse-chronological feeds, and, crucially, we further unpack this effect to illuminate what correlated (and did not correlate) with these differences. Our results reveal that right-leaning accounts benefited not necessarily due to their political affiliation, but likely because they behaved in ways associated with algorithmic rewards; namely, posting more agitating content and receiving attention from the platform's owner, Elon Musk, who was the most central network account. We also demonstrate that legacy-verified accounts, like businesses and government officials, received less exposure in the algorithmic feed compared to non-verified or Twitter Blue-verified accounts. We discuss implications of these findings for the intersection between behavioral incentives for algorithmic reach and the health of online discourse.
38.7SIMar 18
Information Pathways in Online Science Communication: The Role of Platform Actors and News MediaAlexandros Efstratiou, Giuseppe Russo, Luca Luceri
Online discussions of science involve complex interactions among experts, news media, and social media users as they interpret and disseminate scientific findings. While prior work has examined these actors in isolation, their interplay in shaping science communication remains poorly understood. Using the COVID-19 pandemic as a case study, we analyze 1.24M tweets and 211k news articles that reference pandemic-related scientific papers. We find that the most influential Twitter accounts in this discourse are predominantly individuals with medical or research credentials. However, we also identify a coordinated network that disproportionately amplifies a small set of prominent credentialed experts who advance contrarian, anti-consensus positions on vaccines, lockdowns, and related topics. The papers promoted by these influential actors substantially overlap with those covered by news media, but with key differences: pro-consensus experts primarily engage with studies featured by mainstream and medical outlets, whereas contrarian experts align more closely with papers promoted by low-quality, pseudoscientific, or conspiratorial sources. Notably, news outlets tend to report on scientific studies after they have been highlighted by social media superspreaders. Together, these findings reveal multi-level pathways of information flow and coordinated amplification structures that shape science communication across social media and news, offering new insights into the dynamics of the broader information ecosystem.