Artemis Deligianni

Yining Wang, Alhasan Abdellatif, Artemis Deligianni et al.

We present the first large-scale comparative analysis of Truth Social and the most popular conservative Reddit communities, r/Conservative, r/conservatives, and r/Republican. Using topic modeling with FASTopic and LLM-assisted refinement, we analyze topic prevalence, toxicity, and temporal dynamics across these communities during the first eight months of Truth Social. We find clear contrasts: Truth Social centers on grievance and narrative-driven content, while Reddit focuses more on policy debates. Toxicity is higher on Reddit and peaks in cultural and leader-focused topics. Despite similar event-driven participation shocks across platforms, Truth Social shows higher baseline proportions of users engaging with political topics. Our findings contribute to understanding how alternative right-leaning platforms reshape online discourse.

Tom Bidewell, Artemis Deligianni, Tuğrulcan Elmas et al.

The influence of gender on online political communication remains contested, with existing scholarship providing mixed evidence as to whether gender shapes political messaging in digital environments. However, this debate has largely centred on mainstream platforms such as X (formerly Twitter), leaving the dynamics of alt-tech social media underexamined. This paper addresses this gap by analysing gendered patterns of political communication on Truth Social, a hyper-partisan platform that functions as a hub for the most committed followers of the American far right, a community closely associated with hegemonic masculine norms. To address this gap, we present the first large-scale analysis of political elite communication on Truth Social, using a novel dataset of 107k posts from 129 U.S. political figures. We examine the extent to which gender influences rhetorical style, topic framing, and audience engagement. We find that many gendered communication patterns documented on mainstream platforms persist on Truth Social. In particular, women political elites tend to express more joy and less anger than men and receive significantly higher levels of audience engagement. At the same time, more nuanced differences emerge. Although men and women political elites discuss largely similar conservative themes, they differ in how these issues are framed and in the rhetorical strategies employed. Notably, posts associated with women political elites contain higher levels of fear-based rhetoric, potentially suggesting selective adaptation in communicative style to navigate gender norms on the platform. These findings suggest that on Truth Social, an alt-tech platform with distinct ideological characteristics, mainstream gendered constraints persist, but are expressed through platform-specific communicative patterns shaped by its partisan orientation and sociotechnical environment.