Wen Zhanjie

Li Wenxiu, Wen Zhanjie, Xia Jiechang et al.

In the context of the rapid development of digital finance, some financial technology companies exhibit the phenomenon of "AI washing," where they overstate their AI capabilities while underinvesting in actual AI resources. This paper constructs a corporate-level AI washing index based on CHFS2019 data and AI investment data from 15-20 financial technology companies, analyzing and testing its impact on farmers' digital financial behavior response. The study finds that AI washing significantly suppresses farmers' digital financial behavior; the higher the degree of AI washing, the lower the response level of farmers' digital financial behavior. Moreover, AI washing indirectly inhibits farmers' behavioral responses by exacerbating knowledge exclusion and risk exclusion. Social capital can positively moderate the negative impact of AI washing; among farmer groups with high social capital, the suppressive effect of AI washing on digital financial behavior is significantly weaker than that among groups with low social capital. In response, this paper suggests that regulatory authorities establish a strict information disclosure system for AI technology, conduct differentiated digital financial education to enhance the identification capabilities of vulnerable groups, promote digital financial mutual aid groups to leverage the protective effects of social capital, improve the consumer protection mechanism for farmers in digital finance, and set up pilot "Digital Inclusive Finance Demonstration Counties," etc.

Li Wenxiu, Wen Zhanjie, Xia Jiechang et al.

At a time when the phenomenon of 'AI washing' is quietly spreading, an increasing number of enterprises are using the label of artificial intelligence merely as a cosmetic embellishment in their annual reports, rather than as a genuine engine driving transformation. A test regarding the essence of innovation and the authenticity of information disclosure has arrived. This paper employs large language models to conduct semantic analysis on the text of annual reports from Chinese A-share listed companies from 2006 to 2024, systematically examining the impact of corporate AI washing behaviour on their green innovation. The research reveals that corporate AI washing exerts a significant crowding-out effect on green innovation, with this negative relationship transmitted through dual channels in both product and capital markets. Furthermore, this crowding-out effect exhibits heterogeneity across firms and industries, with private enterprises, small and medium-sized enterprises (SMEs), and firms in highly competitive sectors suffering more severe negative impacts from AI washing. Simulation results indicate that a combination of policy tools can effectively improve market equilibrium. Based on this, this paper proposes that the government should design targeted support tools to 'enhance market returns and alleviate financing constraints', adopt a differentiated regulatory strategy, and establish a disclosure mechanism combining 'professional identification and reputational sanctions' to curb such peer AI washing behaviour.

Wen Zhanjie, Guo Jingqiao

As artificial intelligence and generative large language models drive industrial upgrading, capital markets increasingly focus on AI-themed listed firms. Information asymmetry and technological opacity lower the cost of exaggerating AI capabilities relative to genuine R&D, spurring widespread AI Washing. Using China's A-share market from 2018Q1 to 2025Q2, we advance literature in measurement and mechanism testing. We construct a multimodal AI Washing Risk Score (AWRS) via Qwen-VL to assess text-image consistency in annual reports and roadshows, and a Material Real-Investment Matching Index (MRMI) from patent quality, AI intangible asset capitalization, and technical personnel compensation using PCA. Four findings emerge: (1) AWRS lacks predictive power for future MRMI, with a wider rhetoric-action gap among financially constrained firms; (2) substantive AI investment boosts high-quality patents, while empty rhetoric crowds out industry innovation; (3) long-horizon institutional investors detect AI Washing through site visits and reduce holdings; (4) such divestment triggers analyst downgrades, retail selling, and sharp valuation corrections within 180 days. Results are robust to IV-2SLS and staggered DID using the ChatGPT shock. This study enhances disclosure and pricing-efficiency research and supports RegTech for curbing thematic speculation.