Madeleine Steeds

Katie Seaborn, Madeleine Steeds, Ilaria Torre et al.

The "gender" of intelligent agents, virtual characters, social robots, and other agentic machines has emerged as a fundamental topic in studies of people's interactions with computers. Perceptions of agent gender can help explain user attitudes and behaviours -- from preferences to toxicity to stereotyping -- across a variety of systems and contexts of use. Yet, standards in capturing perceptions of agent gender do not exist. A scoping review was conducted to clarify how agent gender has been operationalized -- labelled, defined, and measured -- as a perceptual variable. One-third of studies manipulated but did not measure agent gender. Norms in operationalizations remain obscure, limiting comprehension of results, congruity in measurement, and comparability for meta-analyses. The dominance of the gender binary model and latent anthropocentrism have placed arbitrary limits on knowledge generation and reified the status quo. We contribute a systematically-developed and theory-driven meta-level framework that offers operational clarity and practical guidance for greater rigour and inclusivity.

Takao Fujii, Katie Seaborn, Madeleine Steeds

ChatGPT is a conversational agent built on a large language model. Trained on a significant portion of human output, ChatGPT can mimic people to a degree. As such, we need to consider what social identities ChatGPT simulates (or can be designed to simulate). In this study, we explored the case of identity simulation through Japanese first-person pronouns, which are tightly connected to social identities in intersectional ways, i.e., intersectional pronouns. We conducted a controlled online experiment where people from two regions in Japan (Kanto and Kinki) witnessed interactions with ChatGPT using ten sets of first-person pronouns. We discovered that pronouns alone can evoke perceptions of social identities in ChatGPT at the intersections of gender, age, region, and formality, with caveats. This work highlights the importance of pronoun use for social identity simulation, provides a language-based methodology for culturally-sensitive persona development, and advances the potential of intersectional identities in intelligent agents.

Takao Fujii, Katie Seaborn, Madeleine Steeds et al.

Conversational agents that mimic people have raised questions about the ethics of anthropomorphizing machines with human social identity cues. Critics have also questioned assumptions of identity neutrality in humanlike agents. Recent work has revealed that intersectional Japanese pronouns can elicit complex and sometimes evasive impressions of agent identity. Yet, the role of other "neutral" non-pronominal self-referents (NPSR) and voice as a socially expressive medium remains unexplored. In a crowdsourcing study, Japanese participants (N = 204) evaluated three ChatGPT voices (Juniper, Breeze, and Ember) using seven self-referents. We found strong evidence of voice gendering alongside the potential of intersectional self-referents to evade gendering, i.e., ambiguity through neutrality and elusiveness. Notably, perceptions of age and formality intersected with gendering as per sociolinguistic theories, especially boku and watakushi. This work provides a nuanced take on agent identity perceptions and champions intersectional and culturally-sensitive work on voice agents.