Huizhi Yang

Haoran Ding, Wenlin Zhao, Yuchen Jiang et al.

Large recommendation models have demonstrated substantial potential gains under scaling laws, yet these gains are difficult to realize in industrial recommendation systems because real-world deployment requires lightweight models with strict serving efficiency and latency guarantees. This creates a fundamental gap between offline model scaling and online deployment. In this work, we present Rec-Distill, an industrial distillation pipeline that transfers the performance gains of large-scale recommendation modeling to efficient serving models. Rec-Distill combines large-teacher scaling with student-side transfer optimization through decoupled training, black-box distillation, debiasing mechanism, and a hybrid batch-streaming pipeline for dynamic recommendation environments. Across multiple recommendation and advertising scenarios on real-world platforms, our framework scales teacher models up to 24B dense parameters and 20K behavior sequence length, while enabling lightweight students to recover a substantial portion of teacher gains, with distillation transferability exceeding 60% in the best setting. Extensive offline and online experiments further show that these transferred gains consistently translate into measurable business improvements under industrial constraints. These results demonstrate that Rec-Distill provides a practical framework for distilling large-scale recommendation models into deployable, cost-efficient serving systems, while also establishing a reliable path toward scaling recommendation models to even larger regimes in the future.

Xinchun Li, Ning Zhang, Qianqian Yang et al.

Although sophisticated sequence modeling paradigms have achieved remarkable success in recommender systems, the information capacity of hand-crafted sequential features constrains the performance upper bound. To better enhance user experience by encoding historical interaction patterns, this paper presents a novel two-stage sequence modeling framework termed Instance-As-Token (IAT). The first stage of IAT compresses all features of each historical interaction instance into a unified instance embedding, which encodes the interaction characteristics in a compact yet informative token. Both temporal-order and user-order compression schemes are proposed, with the latter better aligning with the demands of downstream sequence modeling. The second stage involves the downstream task fetching fixed-length compressed instance tokens via timestamps and adopting standard sequence modeling approaches to learn long-range preferences patterns. Extensive experiments demonstrate that IAT significantly outperforms state-of-the-art methods and exhibits superior in-domain and cross-domain transferability. IAT has been successfully deployed in real-world industrial recommender systems, including e-commerce advertising, shopping mall marketing, and live-streaming e-commerce, delivering substantial improvements in key business metrics.