Yong Min

Weifeng Zhang, Jipeng Tan, Mengye Yang et al.

Health messages on social media are typically constructed through combinations of source cues, appeals, frames, and evidence, which jointly shape communication and persuasive effects. However, prior research has largely focused on single elements or simple pairwise interactions, offering insufficient insight into how multiple elements operate together in real-world digital environments. To address this gap, this study adopts a systems perspective to examine multi-element message combinations. Using 1.8 million health-related Weibo posts, we apply clustering analysis to identify recurring combinations and assess their relationships with communication effects. First, four recurring element combinations are identified: Institutional Authority, Narrative, Assertive Appeal, and Contextual Expression. These combinations function as core structures organized around two key elements. Second, stronger communication effects depend not only on core structures but also on peripheral elements aligned with these structures, with combinations of two to four peripheral elements generally showing greater advantages. Third, the optimal level of peripheral complexity varies with source influence, indicating that environmental factors condition the relationship between message combinations and communication effects. These findings show that communication and persuasive effects are shaped by synergies and trade-offs among multiple persuasive elements. Based on this, the study proposes a Core-Periphery-Environment framework to explain how message combinations generate communication effects with persuasive implications on social media. The study extends research from isolated elements to systems combinations and offers practical implications for health communication.

Jipeng Tan, Mengye Yang, Zhanghao Li et al.

News consumption behavior is shaped by the coupling between temporal dynamics and content selection. This study proposes a multi-scale temporal-content framework and validates it on two large real-world news datasets, MIND and Adressa. Results reveal hierarchical temporal patterns. At the macroscale, Fourier modeling identifies clear circadian rhythms; at the mesoscale, session intervals follow a power-law distribution with $α\approx 1$; and at the microscale, within-session action counts and inter-action intervals follow exponential distributions with $λ\approx 0.3$ and $λ\approx 0.02$, respectively. Content analysis shows that clicks are mainly driven by historical interests, while this dependence weakens as content diversity increases. Temporal-content coupling further indicates that users' historical interests dominate active time periods in shaping behavior. Preference groups also differ: timeliness and entertainment-oriented users click more frequently and rely more on historical interests, whereas diversified users click less and are more sensitive to content diversity.

Jipeng Tan, Weifeng Zhang, Ye Wu et al.

Recommendation algorithms have become the dominant mechanism for information distribution on digital platforms, profoundly shaping personalized information consumption environments. However, gender bias, as a significant form of algorithmic discrimination, may cause users to experience unequal exposure within different political information environments. Taking YouTube as a case, we conduct a controlled social-bot field experiment, where male-coded and female-coded profiles are constructed. We track the exposure and click patterns of these bots to analyze their recommendation trajectories. We analyze the distribution of recommended content from two dimensions: allocative bias and structural bias. First, we find statistically significant differences in allocative bias across male-coded and female-coded profiles, particularly in terms of issue distribution, ideological orientation, and political entities. Secondly, we observe structural bias in the political information environments, characterized by distinct clustering patterns. Additionally, time-series analysis shows that exposure pathways continue to be shaped over time by both communities detected in the co-occurrence network and individual profile-level dynamics. Finally, we construct a simple collaborative-filtering model that reproduces the observed gender bias. We argue that gender bias in recommendation systems is reflected not only in the allocation of political content, but also in how community structures shape these environments, reinforcing societal inequalities and highlighting the need for algorithmic fairness.