SIFeb 24, 2025
Utilizing Social Media Analytics to Detect Trends in Saudi Arabias Evolving MarketKanwal Aalijah
Saudi Arabia faced a swift economic growth and societal transformation under Vision 2030. This offers a unique opportunity to track emerging trends in the region, which will ultimately pave the way for new business and investment possibilities. This paper explores how AI and social media analytics can identify and track trends across sectors such as construction, food and beverage, tourism, technology, and entertainment thereby helping the businesses make informed decisions. By leveraging a tailored AI-driven methodology, we analyzed millions of social media posts each month, classifying discussions and calculating scores to track the trends. The approach not only uncovered the emerging trends but also shows diminishing trends. Our methodology is able to predict the emergence and growth of trends by utilizing social media data. This approach has potential for adaptation in other regions. Ultimately, our findings highlight how ongoing, AI-powered trend analysis can enable more effective, data-informed business and development strategies in an increasingly dynamic environment.
LGMay 15, 2025
Traffic and Mobility Optimization Using AI: Comparative Study between Dubai and RiyadhKanwal Aalijah
Urban planning plays a very important role in development modern cities. It effects the economic growth, quality of life, and environmental sustainability. Modern cities face challenges in managing traffic congestion. These challenges arise to due to rapid urbanization. In this study we will explore how AI can be used to understand the traffic and mobility related issues and its effects on the residents sentiment. The approach combines real-time traffic data with geo-located sentiment analysis, offering a comprehensive and dynamic approach to urban mobility planning. AI models and exploratory data analysis was used to predict traffic congestion patterns, analyze commuter behaviors, and identify congestion hotspots and dissatisfaction zones. The findings offer actionable recommendations for optimizing traffic flow, enhancing commuter experiences, and addressing city specific mobility challenges in the Middle East and beyond.
CYApr 22, 2025
Leveraging Social Media Analytics for Sustainability Trend Detection in Saudi Arabias Evolving MarketKanwal Aalijah
Saudi Arabias rapid economic growth and social evolution under Vision 2030 present a unique opportunity to track emerging trends in real time. Uncovering trends in real time can open up new avenues for business and investment opportunities. This paper explores how AI and social media analytics can uncover and monitor these trends across sectors like sustainability, construction, food beverages industry, tourism, technology, and entertainment. This paper focus on use of AI-driven methodology to identify sustainability trends across Saudi Arabia. We processed millions of social media posts, news, blogs in order to understand sustainability trends in the region. The paper presents an AI approach that can help economists, businesses, government to understand sustainability trends and make better decisions around them. This approach offers both sector-specific and cross-sector insights, giving decision-makers a reliable, up to date snapshot of Saudi Arabias market shifts. Beyond Saudi Arabia, this framework also shows potential for adapting to other regions. Overall, our findings highlight how by using AI-methodologies, give decision makers a reliable method to understand how initiatives are perceived and adopted by the public and understand growth of trends.