Yuxin Chen

Mingfu Liang, Xi Liu, Rong Jin et al.

Ads recommendation is a prominent service of online advertising systems and has been actively studied. Recent studies indicate that scaling-up and advanced design of the recommendation model can bring significant performance improvement. However, with a larger model scale, such prior studies have a significantly increasing gap from industry as they often neglect two fundamental challenges in industrial-scale applications. First, training and inference budgets are restricted for the model to be served, exceeding which may incur latency and impair user experience. Second, large-volume data arrive in a streaming mode with data distributions dynamically shifting, as new users/ads join and existing users/ads leave the system. We propose the External Large Foundation Model (ExFM) framework to address the overlooked challenges. Specifically, we develop external distillation and a data augmentation system (DAS) to control the computational cost of training/inference while maintaining high performance. We design the teacher in a way like a foundation model (FM) that can serve multiple students as vertical models (VMs) to amortize its building cost. We propose Auxiliary Head and Student Adapter to mitigate the data distribution gap between FM and VMs caused by the streaming data issue. Comprehensive experiments on internal industrial-scale applications and public datasets demonstrate significant performance gain by ExFM.

Gen Li, Yuchen Jiao, Yu Huang et al.

Large language models are capable of in-context learning, the ability to perform new tasks at test time using a handful of input-output examples, without parameter updates. We develop a universal approximation theory to elucidate how transformers enable in-context learning. For a general class of functions (each representing a distinct task), we demonstrate how to construct a transformer that, without any further weight updates, can predict based on a few noisy in-context examples with vanishingly small risk. Unlike prior work that frames transformers as approximators of optimization algorithms (e.g., gradient descent) for statistical learning tasks, we integrate Barron's universal function approximation theory with the algorithm approximator viewpoint. Our approach yields approximation guarantees that are not constrained by the effectiveness of the optimization algorithms being mimicked, extending far beyond convex problems like linear regression. The key is to show that (i) any target function can be nearly linearly represented, with small $\ell_1$-norm, over a set of universal features, and (ii) a transformer can be constructed to find the linear representation -- akin to solving Lasso -- at test time.