Sonia Kgomo

Jessica Pidoux, Mariame Tighanimine, Sofia Kypraiou et al.

Content moderation and data annotation work has shifted to the Global South, particularly Africa, where workers at business process outsourcing (BPO) companies operate under precarity to serve Global North needs. We address the invisibility of this data labour supply chain and the underdocumented working conditions of its workforce. Drawing on a participatory collaboration between academics, an NGO, and a union, we conducted desk research and deployed a questionnaire (n=81) attuned to unions' organising goals. Our findings show that data labour spans 43 out of 55 African countries, involving 17 major firms serving predominantly North-American and European clients, with workers employed on short-term contracts, under psychological stress and economic instability - conditions that obscure the competences, i.e. adaptability and resilience, that their work demands. We contribute the first comprehensive map of Africa's data labour industry and demonstrate a methodology that centers workers' collective actions in documenting their conditions, drawing on Honneth's "struggle for recognition" to capture workers' demands for professional and social acknowledgement.

Mariame Tighanimine, Jessica Pidoux, Sonia Kgomo et al.

In this article, we audit the working conditions of content moderators in Kenya and Nigeria employed by business process outsourcing (BPO) companies by using the European General Data Protection Regulation (GDPR). We demonstrate its extraterritorial scope for gaining access to elements such as employment contracts and NDAs that have never been provided to the workers concerned. The results of this approach provide legally grounded evidence of the structural disadvantages faced by content moderators in the Global South, whose exploitative working conditions violate workers' rights. Our work also highlights the benefits of legislation aimed at protecting individuals' data rights as a counterweight to the tech industry's discourse of exceptionalism, which obscures its dependence on BPOs to externalise labour costs and accountability, whilst claiming that its products, business models, and methods of resource extraction are unprecedented and fall outside any existing legal framework.