0.8CLAug 3, 2016
A Physical Metaphor to Study Semantic DriftSándor Darányi, Peter Wittek, Konstantinos Konstantinidis et al.
In accessibility tests for digital preservation, over time we experience drifts of localized and labelled content in statistical models of evolving semantics represented as a vector field. This articulates the need to detect, measure, interpret and model outcomes of knowledge dynamics. To this end we employ a high-performance machine learning algorithm for the training of extremely large emergent self-organizing maps for exploratory data analysis. The working hypothesis we present here is that the dynamics of semantic drifts can be modeled on a relaxed version of Newtonian mechanics called social mechanics. By using term distances as a measure of semantic relatedness vs. their PageRank values indicating social importance and applied as variable `term mass', gravitation as a metaphor to express changes in the semantic content of a vector field lends a new perspective for experimentation. From `term gravitation' over time, one can compute its generating potential whose fluctuations manifest modifications in pairwise term similarity vs. social importance, thereby updating Osgood's semantic differential. The dataset examined is the public catalog metadata of Tate Galleries, London.
4.8IRJun 27, 2016
Risk and Ambiguity in Information Seeking: Eye Gaze Patterns Reveal Contextual Behaviour in Dealing with UncertaintyPeter Wittek, Ying-Hsang Liu, Sándor Darányi et al.
Information foraging connects optimal foraging theory in ecology with how humans search for information. The theory suggests that, following an information scent, the information seeker must optimize the tradeoff between exploration by repeated steps in the search space vs. exploitation, using the resources encountered. We conjecture that this tradeoff characterizes how a user deals with uncertainty and its two aspects, risk and ambiguity in economic theory. Risk is related to the perceived quality of the actually visited patch of information, and can be reduced by exploiting and understanding the patch to a better extent. Ambiguity, on the other hand, is the opportunity cost of having higher quality patches elsewhere in the search space. The aforementioned tradeoff depends on many attributes, including traits of the user: at the two extreme ends of the spectrum, analytic and wholistic searchers employ entirely different strategies. The former type focuses on exploitation first, interspersed with bouts of exploration, whereas the latter type prefers to explore the search space first and consume later. Based on an eye-tracking study of experts' interactions with novel search interfaces in the biomedical domain, we demonstrate that perceived risk shifts the balance between exploration and exploitation in either type of users, tilting it against vs. in favour of ambiguity minimization. Since the pattern of behaviour in information foraging is quintessentially sequential, risk and ambiguity minimization cannot happen simultaneously, leading to a fundamental limit on how good such a tradeoff can be. This in turn connects information seeking with the emergent field of quantum decision theory.