Yancheng Li

Yilin Gao, Sai Kumar Arava, Yancheng Li et al.

Artificial intelligence (AI) is widely deployed to solve problems related to marketing attribution and budget optimization. However, AI models can be quite complex, and it can be difficult to understand model workings and insights without extensive implementation teams. In principle, recently developed large language models (LLMs), like GPT-4, can be deployed to provide marketing insights, reducing the time and effort required to make critical decisions. In practice, there are substantial challenges that need to be overcome to reliably use such models. We focus on domain-specific question-answering, SQL generation needed for data retrieval, and tabular analysis and show how a combination of semantic search, prompt engineering, and fine-tuning can be applied to dramatically improve the ability of LLMs to execute these tasks accurately. We compare both proprietary models, like GPT-4, and open-source models, like Llama-2-70b, as well as various embedding methods. These models are tested on sample use cases specific to marketing mix modeling and attribution.

Yuntian Wang, Zafer Yilmaz, Yuhang Li et al.

Structural Health Monitoring (SHM) is vital for maintaining the safety and longevity of civil infrastructure, yet current solutions remain constrained by cost, power consumption, scalability, and the complexity of data processing. Here, we present a diffractive vibration monitoring system, integrating a jointly optimized diffractive layer with a shallow neural network-based backend to remotely extract 3D structural vibration spectra, offering a low-power, cost-effective and scalable solution. This architecture eliminates the need for dense sensor arrays or extensive data acquisition; instead, it uses a spatially-optimized passive diffractive layer that encodes 3D structural displacements into modulated light, captured by a minimal number of detectors and decoded in real-time by shallow and low-power neural networks to reconstruct the 3D displacement spectra of structures. The diffractive system's efficacy was demonstrated both numerically and experimentally using millimeter-wave illumination on a laboratory-scale building model with a programmable shake table. Our system achieves more than an order-of-magnitude improvement in accuracy over conventional optics or separately trained modules, establishing a foundation for high-throughput 3D monitoring of structures. Beyond SHM, the 3D vibration monitoring capabilities of this cost-effective and data-efficient framework establish a new computational sensing modality with potential applications in disaster resilience, aerospace diagnostics, and autonomous navigation, where energy efficiency, low latency, and high-throughput are critical.