Mingliang Chen

Aditya Srinivas Timmaraju, Mehdi Mashayekhi, Mingliang Chen et al.

Variances in ad impression outcomes across demographic groups are increasingly considered to be potentially indicative of algorithmic bias in personalized ads systems. While there are many definitions of fairness that could be applicable in the context of personalized systems, we present a framework which we call the Variance Reduction System (VRS) for achieving more equitable outcomes in Meta's ads systems. VRS seeks to achieve a distribution of impressions with respect to selected protected class (PC) attributes that more closely aligns the demographics of an ad's eligible audience (a function of advertiser targeting criteria) with the audience who sees that ad, in a privacy-preserving manner. We first define metrics to quantify fairness gaps in terms of ad impression variances with respect to PC attributes including gender and estimated race. We then present the VRS for re-ranking ads in an impression variance-aware manner. We evaluate VRS via extensive simulations over different parameter choices and study the effect of the VRS on the chosen fairness metric. We finally present online A/B testing results from applying VRS to Meta's ads systems, concluding with a discussion of future work. We have deployed the VRS to all users in the US for housing ads, resulting in significant improvement in our fairness metric. VRS is the first large-scale deployed framework for pursuing fairness for multiple PC attributes in online advertising.

Mingliang Chen, Aria Shahverdi, Sarah Anderson et al.

We propose new tools for policy-makers to use when assessing and correcting fairness and bias in AI algorithms. The three tools are: - A new definition of fairness called "controlled fairness" with respect to choices of protected features and filters. The definition provides a simple test of fairness of an algorithm with respect to a dataset. This notion of fairness is suitable in cases where fairness is prioritized over accuracy, such as in cases where there is no "ground truth" data, only data labeled with past decisions (which may have been biased). - Algorithms for retraining a given classifier to achieve "controlled fairness" with respect to a choice of features and filters. Two algorithms are presented, implemented and tested. These algorithms require training two different models in two stages. We experiment with combinations of various types of models for the first and second stage and report on which combinations perform best in terms of fairness and accuracy. - Algorithms for adjusting model parameters to achieve a notion of fairness called "classification parity". This notion of fairness is suitable in cases where accuracy is prioritized. Two algorithms are presented, one which assumes that protected features are accessible to the model during testing, and one which assumes protected features are not accessible during testing. We evaluate our tools on three different publicly available datasets. We find that the tools are useful for understanding various dimensions of bias, and that in practice the algorithms are effective in starkly reducing a given observed bias when tested on new data.

Mingliang Chen, Min Wu

Effective machine learning models can automatically learn useful information from a large quantity of data and provide decisions in a high accuracy. These models may, however, lead to unfair predictions in certain sense among the population groups of interest, where the grouping is based on such sensitive attributes as race and gender. Various fairness definitions, such as demographic parity and equalized odds, were proposed in prior art to ensure that decisions guided by the machine learning models are equitable. Unfortunately, the "fair" model trained with these fairness definitions is threshold sensitive, i.e., the condition of fairness may no longer hold true when tuning the decision threshold. This paper introduces the notion of threshold invariant fairness, which enforces equitable performances across different groups independent of the decision threshold. To achieve this goal, this paper proposes to equalize the risk distributions among the groups via two approximation methods. Experimental results demonstrate that the proposed methodology is effective to alleviate the threshold sensitivity in machine learning models designed to achieve fairness.