Binbin Hu

Yupeng Hou, Binbin Hu, Zhiqiang Zhang et al.

Session-based Recommendation (SBR) refers to the task of predicting the next item based on short-term user behaviors within an anonymous session. However, session embedding learned by a non-linear encoder is usually not in the same representation space as item embeddings, resulting in the inconsistent prediction issue while recommending items. To address this issue, we propose a simple and effective framework named CORE, which can unify the representation space for both the encoding and decoding processes. Firstly, we design a representation-consistent encoder that takes the linear combination of input item embeddings as session embedding, guaranteeing that sessions and items are in the same representation space. Besides, we propose a robust distance measuring method to prevent overfitting of embeddings in the consistent representation space. Extensive experiments conducted on five public real-world datasets demonstrate the effectiveness and efficiency of the proposed method. The code is available at: https://github.com/RUCAIBox/CORE.

Yupeng Hou, Binbin Hu, Wayne Xin Zhao et al.

Recently, graph neural networks (GNNs) have been shown powerful capacity at modeling structural data. However, when adapted to downstream tasks, it usually requires abundant task-specific labeled data, which can be extremely scarce in practice. A promising solution to data scarcity is to pre-train a transferable and expressive GNN model on large amounts of unlabeled graphs or coarse-grained labeled graphs. Then the pre-trained GNN is fine-tuned on downstream datasets with task-specific fine-grained labels. In this paper, we present a novel Graph Matching based GNN Pre-Training framework, called GMPT. Focusing on a pair of graphs, we propose to learn structural correspondences between them via neural graph matching, consisting of both intra-graph message passing and inter-graph message passing. In this way, we can learn adaptive representations for a given graph when paired with different graphs, and both node- and graph-level characteristics are naturally considered in a single pre-training task. The proposed method can be applied to fully self-supervised pre-training and coarse-grained supervised pre-training. We further propose an approximate contrastive training strategy to significantly reduce time/memory consumption. Extensive experiments on multi-domain, out-of-distribution benchmarks have demonstrated the effectiveness of our approach. The code is available at: https://github.com/RUCAIBox/GMPT.

Qian Zhao, Shuo Yang, Binbin Hu et al.

Temporal link prediction, as one of the most crucial work in temporal graphs, has attracted lots of attention from the research area. The WSDM Cup 2022 seeks for solutions that predict the existence probabilities of edges within time spans over temporal graph. This paper introduces the solution of AntGraph, which wins the 1st place in the competition. We first analysis the theoretical upper-bound of the performance by removing temporal information, which implies that only structure and attribute information on the graph could achieve great performance. Based on this hypothesis, then we introduce several well-designed features. Finally, experiments conducted on the competition datasets show the superiority of our proposal, which achieved AUC score of 0.666 on dataset A and 0.902 on dataset B, the ablation studies also prove the efficiency of each feature. Code is publicly available at https://github.com/im0qianqian/WSDM2022TGP-AntGraph.

Lei Liu, Xiaoyan Yang, Yue Shen et al.

Memory-augmented Large Language Models (LLMs) have demonstrated remarkable performance in long-term human-machine interactions, which basically relies on iterative recalling and reasoning of history to generate high-quality responses. However, such repeated recall-reason steps easily produce biased thoughts, \textit{i.e.}, inconsistent reasoning results when recalling the same history for different questions. On the contrary, humans can keep thoughts in the memory and recall them without repeated reasoning. Motivated by this human capability, we propose a novel memory mechanism called TiM (Think-in-Memory) that enables LLMs to maintain an evolved memory for storing historical thoughts along the conversation stream. The TiM framework consists of two crucial stages: (1) before generating a response, a LLM agent recalls relevant thoughts from memory, and (2) after generating a response, the LLM agent post-thinks and incorporates both historical and new thoughts to update the memory. Thus, TiM can eliminate the issue of repeated reasoning by saving the post-thinking thoughts as the history. Besides, we formulate the basic principles to organize the thoughts in memory based on the well-established operations, (\textit{i.e.}, insert, forget, and merge operations), allowing for dynamic updates and evolution of the thoughts. Furthermore, we introduce Locality-Sensitive Hashing into TiM to achieve efficient retrieval for the long-term conversations. We conduct qualitative and quantitative experiments on real-world and simulated dialogues covering a wide range of topics, demonstrating that equipping existing LLMs with TiM significantly enhances their performance in generating responses for long-term interactions.

Borui Ye, Shuo Yang, Binbin Hu et al.

E-commerce has gone a long way in empowering merchants through the internet. In order to store the goods efficiently and arrange the marketing resource properly, it is important for them to make the accurate gross merchandise value (GMV) prediction. However, it's nontrivial to make accurate prediction with the deficiency of digitized data. In this article, we present a solution to better forecast GMV inside Alipay app. Thanks to graph neural networks (GNN) which has great ability to correlate different entities to enrich information, we propose Gaia, a graph neural network (GNN) model with temporal shift aware attention. Gaia leverages the relevant e-seller' sales information and learn neighbor correlation based on temporal dependencies. By testing on Alipay's real dataset and comparing with other baselines, Gaia has shown the best performance. And Gaia is deployed in the simulated online environment, which also achieves great improvement compared with baselines.

Weifan Wang, Binbin Hu, Zhicheng Peng et al.

Recently, the growth of service platforms brings great convenience to both users and merchants, where the service search engine plays a vital role in improving the user experience by quickly obtaining desirable results via textual queries. Unfortunately, users' uncontrollable search customs usually bring vast amounts of long-tail queries, which severely threaten the capability of search models. Inspired by recently emerging graph neural networks (GNNs) and contrastive learning (CL), several efforts have been made in alleviating the long-tail issue and achieve considerable performance. Nevertheless, they still face a few major weaknesses. Most importantly, they do not explicitly utilize the contextual structure between heads and tails for effective knowledge transfer, and intention-level information is commonly ignored for more generalized representations. To this end, we develop a novel framework GARCIA, which exploits the graph based knowledge transfer and intention based representation generalization in a contrastive setting. In particular, we employ an adaptive encoder to produce informative representations for queries and services, as well as hierarchical structure aware representations of intentions. To fully understand tail queries and services, we equip GARCIA with a novel multi-granularity contrastive learning module, which powers representations through knowledge transfer, structure enhancement and intention generalization. Subsequently, the complete GARCIA is well trained in a pre-training&fine-tuning manner. At last, we conduct extensive experiments on both offline and online environments, which demonstrates the superior capability of GARCIA in improving tail queries and overall performance in service search scenarios.

Binbin Hu, Zhiyang Hu, Zhiqiang Zhang et al.

Knowledge representation learning has been commonly adopted to incorporate knowledge graph (KG) into various online services. Although existing knowledge representation learning methods have achieved considerable performance improvement, they ignore high-order structure and abundant attribute information, resulting unsatisfactory performance on semantics-rich KGs. Moreover, they fail to make prediction in an inductive manner and cannot scale to large industrial graphs. To address these issues, we develop a novel framework called KGNN to take full advantage of knowledge data for representation learning in the distributed learning system. KGNN is equipped with GNN based encoder and knowledge aware decoder, which aim to jointly explore high-order structure and attribute information together in a fine-grained fashion and preserve the relation patterns in KGs, respectively. Extensive experiments on three datasets for link prediction and triplet classification task demonstrate the effectiveness and scalability of KGNN framework.

Yakun Wang, Daixin Wang, Hongrui Liu et al.

Link prediction, as a fundamental task for graph neural networks (GNNs), has boasted significant progress in varied domains. Its success is typically influenced by the expressive power of node representation, but recent developments reveal the inferior performance of low-degree nodes owing to their sparse neighbor connections, known as the degree-based long-tailed problem. Will the degree-based long-tailed distribution similarly constrain the efficacy of GNNs on link prediction? Unexpectedly, our study reveals that only a mild correlation exists between node degree and predictive accuracy, and more importantly, the number of common neighbors between node pairs exhibits a strong correlation with accuracy. Considering node pairs with less common neighbors, i.e., tail node pairs, make up a substantial fraction of the dataset but achieve worse performance, we propose that link prediction also faces the long-tailed problem. Therefore, link prediction of GNNs is greatly hindered by the tail node pairs. After knowing the weakness of link prediction, a natural question is how can we eliminate the negative effects of the skewed long-tailed distribution on common neighbors so as to improve the performance of link prediction? Towards this end, we introduce our long-tailed framework (LTLP), which is designed to enhance the performance of tail node pairs on link prediction by increasing common neighbors. Two key modules in LTLP respectively supplement high-quality edges for tail node pairs and enforce representational alignment between head and tail node pairs within the same category, thereby improving the performance of tail node pairs.

Weiqin Yang, Jiawei Chen, Xin Xin et al.

Softmax Loss (SL) is widely applied in recommender systems (RS) and has demonstrated effectiveness. This work analyzes SL from a pairwise perspective, revealing two significant limitations: 1) the relationship between SL and conventional ranking metrics like DCG is not sufficiently tight; 2) SL is highly sensitive to false negative instances. Our analysis indicates that these limitations are primarily due to the use of the exponential function. To address these issues, this work extends SL to a new family of loss functions, termed Pairwise Softmax Loss (PSL), which replaces the exponential function in SL with other appropriate activation functions. While the revision is minimal, we highlight three merits of PSL: 1) it serves as a tighter surrogate for DCG with suitable activation functions; 2) it better balances data contributions; and 3) it acts as a specific BPR loss enhanced by Distributionally Robust Optimization (DRO). We further validate the effectiveness and robustness of PSL through empirical experiments. The code is available at https://github.com/Tiny-Snow/IR-Benchmark.

Yichi Zhang, Binbin Hu, Zhuo Chen et al.

Knowledge graphs (KGs) provide reliable external knowledge for a wide variety of AI tasks in the form of structured triples. Knowledge graph pre-training (KGP) aims to pre-train neural networks on large-scale KGs and provide unified interfaces to enhance different downstream tasks, which is a key direction for KG management, maintenance, and applications. Existing works often focus on purely research questions in open domains, or they are not open source due to data security and privacy in real scenarios. Meanwhile, existing studies have not explored the training efficiency and transferability of KGP models in depth. To address these problems, We propose a framework MuDoK to achieve multi-domain collaborative pre-training and efficient prefix prompt tuning to serve diverse downstream tasks like recommendation and text understanding. Our design is a plug-and-play prompt learning approach that can be flexibly adapted to different downstream task backbones. In response to the lack of open-source benchmarks, we constructed a new multi-domain KGP benchmark called KPI with two large-scale KGs and six different sub-domain tasks to evaluate our method and open-sourced it for subsequent research. We evaluated our approach based on constructed KPI benchmarks using diverse backbone models in heterogeneous downstream tasks. The experimental results show that our framework brings significant performance gains, along with its generality, efficiency, and transferability.

Siyi Lin, Chongming Gao, Jiawei Chen et al.

Recommendation Systems (RS) are often plagued by popularity bias. When training a recommendation model on a typically long-tailed dataset, the model tends to not only inherit this bias but often exacerbate it, resulting in over-representation of popular items in the recommendation lists. This study conducts comprehensive empirical and theoretical analyses to expose the root causes of this phenomenon, yielding two core insights: 1) Item popularity is memorized in the principal spectrum of the score matrix predicted by the recommendation model; 2) The dimension collapse phenomenon amplifies the relative prominence of the principal spectrum, thereby intensifying the popularity bias. Building on these insights, we propose a novel debiasing strategy that leverages a spectral norm regularizer to penalize the magnitude of the principal singular value. We have developed an efficient algorithm to expedite the calculation of the spectral norm by exploiting the spectral property of the score matrix. Extensive experiments across seven real-world datasets and three testing paradigms have been conducted to validate the superiority of the proposed method.

Chunjing Gan, Dan Yang, Binbin Hu et al.

Nowadays, the rapid development of mobile economy has promoted the flourishing of online marketing campaigns, whose success greatly hinges on the efficient matching between user preferences and desired marketing campaigns where a well-established Marketing-oriented Knowledge Graph (dubbed as MoKG) could serve as the critical "bridge" for preference propagation. In this paper, we seek to carefully prompt a Large Language Model (LLM) with domain-level knowledge as a better marketing-oriented knowledge miner for marketing-oriented knowledge graph construction, which is however non-trivial, suffering from several inevitable issues in real-world marketing scenarios, i.e., uncontrollable relation generation of LLMs,insufficient prompting ability of a single prompt, the unaffordable deployment cost of LLMs. To this end, we propose PAIR, a novel Progressive prompting Augmented mIning fRamework for harvesting marketing-oriented knowledge graph with LLMs. In particular, we reduce the pure relation generation to an LLM based adaptive relation filtering process through the knowledge-empowered prompting technique. Next, we steer LLMs for entity expansion with progressive prompting augmentation,followed by a reliable aggregation with comprehensive consideration of both self-consistency and semantic relatedness. In terms of online serving, we specialize in a small and white-box PAIR (i.e.,LightPAIR),which is fine-tuned with a high-quality corpus provided by a strong teacher-LLM. Extensive experiments and practical applications in audience targeting verify the effectiveness of the proposed (Light)PAIR.

Yichi Zhang, Zhuo Chen, Lingbing Guo et al.

Large language models (LLMs) have demonstrated exceptional performance in text generation within current NLP research. However, the lack of factual accuracy is still a dark cloud hanging over the LLM skyscraper. Structural knowledge prompting (SKP) is a prominent paradigm to integrate external knowledge into LLMs by incorporating structural representations, achieving state-of-the-art results in many knowledge-intensive tasks. However, existing methods often focus on specific problems, lacking a comprehensive exploration of the generalization and capability boundaries of SKP. This paper aims to evaluate and rethink the generalization capability of the SKP paradigm from four perspectives including Granularity, Transferability, Scalability, and Universality. To provide a thorough evaluation, we introduce a novel multi-granular, multi-level benchmark called SUBARU, consisting of 9 different tasks with varying levels of granularity and difficulty.

Jingwei Wang, Zai Zhang, Hao Qian et al.

Teaching large language models (LLMs) to use tools is crucial for improving their problem-solving abilities and expanding their applications. However, effectively using tools is challenging because it requires a deep understanding of tool functionalities and user intentions. Previous methods relied mainly on LLMs to generate instruction data, but the quality of these data was often insufficient. In this paper, we propose a new method that uses knowledge graphs to generate high-quality instruction data for LLMs. Knowledge graphs are manually curated datasets rich in semantic information. We begin by extracting various query pathways from a given knowledge graph, which are transformed into a broad spectrum of user queries. We then translate the relationships between entities into actionable tools and parse the pathways of each query into detailed solution steps, thereby creating high-quality instruction data. Our experiments show that fine-tuning on just a small sample of this synthetic data can significantly improve the tool utilization and overall capabilities of LLMs.

Dan Yang, Binbin Hu, Xiaoyan Yang et al.

With the growing popularity of various mobile devices, user targeting has received a growing amount of attention, which aims at effectively and efficiently locating target users that are interested in specific services. Most pioneering works for user targeting tasks commonly perform similarity-based expansion with a few active users as seeds, suffering from the following major issues: the unavailability of seed users for newcoming services and the unfriendliness of black-box procedures towards marketers. In this paper, we design an Entity Graph Learning (EGL) system to provide explainable user targeting ability meanwhile applicable to addressing the cold-start issue. EGL System follows the hybrid online-offline architecture to satisfy the requirements of scalability and timeliness. Specifically, in the offline stage, the system focuses on the heavyweight entity graph construction and user entity preference learning, in which we propose a Three-stage Relation Mining Procedure (TRMP), breaking loose from the expensive seed users. At the online stage, the system offers the ability of user targeting in real-time based on the entity graph from the offline stage. Since the user targeting process is based on graph reasoning, the whole process is transparent and operation-friendly to marketers. Finally, extensive offline experiments and online A/B testing demonstrate the superior performance of the proposed EGL System.

Hongrui Liu, Binbin Hu, Xiao Wang et al.

Graph Convolutional Networks (GCNs) have recently attracted vast interest and achieved state-of-the-art performance on graphs, but its success could typically hinge on careful training with amounts of expensive and time-consuming labeled data. To alleviate labeled data scarcity, self-training methods have been widely adopted on graphs by labeling high-confidence unlabeled nodes and then adding them to the training step. In this line, we empirically make a thorough study for current self-training methods on graphs. Surprisingly, we find that high-confidence unlabeled nodes are not always useful, and even introduce the distribution shift issue between the original labeled dataset and the augmented dataset by self-training, severely hindering the capability of self-training on graphs. To this end, in this paper, we propose a novel Distribution Recovered Graph Self-Training framework (DR-GST), which could recover the distribution of the original labeled dataset. Specifically, we first prove the equality of loss function in self-training framework under the distribution shift case and the population distribution if each pseudo-labeled node is weighted by a proper coefficient. Considering the intractability of the coefficient, we then propose to replace the coefficient with the information gain after observing the same changing trend between them, where information gain is respectively estimated via both dropout variational inference and dropedge variational inference in DR-GST. However, such a weighted loss function will enlarge the impact of incorrect pseudo labels. As a result, we apply the loss correction method to improve the quality of pseudo labels. Both our theoretical analysis and extensive experiments on five benchmark datasets demonstrate the effectiveness of the proposed DR-GST, as well as each well-designed component in DR-GST.