Renee Shelby

Shalaleh Rismani, Renee Shelby, Andrew Smart et al.

Inappropriate design and deployment of machine learning (ML) systems leads to negative downstream social and ethical impact -- described here as social and ethical risks -- for users, society and the environment. Despite the growing need to regulate ML systems, current processes for assessing and mitigating risks are disjointed and inconsistent. We interviewed 30 industry practitioners on their current social and ethical risk management practices, and collected their first reactions on adapting safety engineering frameworks into their practice -- namely, System Theoretic Process Analysis (STPA) and Failure Mode and Effects Analysis (FMEA). Our findings suggest STPA/FMEA can provide appropriate structure toward social and ethical risk assessment and mitigation processes. However, we also find nontrivial challenges in integrating such frameworks in the fast-paced culture of the ML industry. We call on the ML research community to strengthen existing frameworks and assess their efficacy, ensuring that ML systems are safer for all people.

Susan Hao, Piyush Kumar, Sarah Laszlo et al.

With significant advances in generative AI, new technologies are rapidly being deployed with generative components. Generative models are typically trained on large datasets, resulting in model behaviors that can mimic the worst of the content in the training data. Responsible deployment of generative technologies requires content moderation strategies, such as safety input and output filters. Here, we provide a theoretical framework for conceptualizing responsible content moderation of text-to-image generative technologies, including a demonstration of how to empirically measure the constructs we enumerate. We define and distinguish the concepts of safety, fairness, and metric equity, and enumerate example harms that can come in each domain. We then provide a demonstration of how the defined harms can be quantified. We conclude with a summary of how the style of harms quantification we demonstrate enables data-driven content moderation decisions.

Jake Chanenson, Tara Matthews, Sunny Consolvo et al.

Online financial scams represent a long-standing and serious threat for which people seek help. We present a study to understand people's in situ motivations for engaging with scams and the help needs they express before, during, and after encountering a scam. We identify the main emotions scammers exploited (e.g., fear, hope) and characterize how they did so. We examine factors -- such as financial insecurity and legal precarity -- which elevate people's risk of engaging with specific scams and experiencing harm. We indicate when people sought help and describe their help-seeking needs and emotions at different stages of the scam. We discuss how these needs could be met through the design of contextually-specific prevention, diagnostic, mitigation, and recovery interventions.

Patrick Gage Kelley, Steven Rousso-Schindler, Renee Shelby et al.

Generative AI (GenAI) is a powerful technology poised to reshape Trust & Safety. While misuse by attackers is a growing concern, its defensive capacity remains underexplored. This paper examines these effects through a qualitative study with 43 Trust & Safety experts across five domains: child safety, election integrity, hate and harassment, scams, and violent extremism. Our findings characterize a landscape in which GenAI empowers both attackers and defenders. GenAI dramatically increases the scale and speed of attacks, lowering the barrier to entry for creating harmful content, including sophisticated propaganda and deepfakes. Conversely, defenders envision leveraging GenAI to detect and mitigate harmful content at scale, conduct investigations, deploy persuasive counternarratives, improve moderator wellbeing, and offer user support. This work provides a strategic framework for understanding GenAI's impact on Trust & Safety and charts a path for its responsible use in creating safer online environments.

Sunipa Dev, Vinodkumar Prabhakaran, Rutledge Chin Feman et al.

As generative AI technologies are increasingly being launched across the globe, assessing their competence to operate in different cultural contexts is exigently becoming a priority. While recent years have seen numerous and much-needed efforts on cultural benchmarking, these efforts have largely focused on specific aspects of culture and evaluation. While these efforts contribute to our understanding of cultural competence, a unified and systematic evaluation approach is needed for us as a field to comprehensively assess diverse cultural dimensions at scale. Drawing on measurement theory, we present a principled framework to aggregate multifaceted indicators of cultural capabilities into a unified assessment of cultural intelligence. We start by developing a working definition of culture that includes identifying core domains of culture. We then introduce a broad-purpose, systematic, and extensible framework for assessing cultural intelligence of AI systems. Drawing on theoretical framing from psychometric measurement validity theory, we decouple the background concept (i.e., cultural intelligence) from its operationalization via measurement. We conceptualize cultural intelligence as a suite of core capabilities spanning diverse domains, which we then operationalize through a set of indicators designed for reliable measurement. Finally, we identify the considerations, challenges, and research pathways to meaningfully measure these indicators, specifically focusing on data collection, probing strategies, and evaluation metrics.

Olivia Sturman, Aparna Joshi, Bhaktipriya Radharapu et al.

Increasing use of large language models (LLMs) demand performant guardrails to ensure the safety of inputs and outputs of LLMs. When these safeguards are trained on imbalanced data, they can learn the societal biases. We present a light-weight, post-processing method for mitigating counterfactual fairness in closed-source text safety classifiers. Our approach involves building an ensemble that not only outperforms the input classifiers and policy-aligns them, but also acts as a debiasing regularizer. We introduce two threshold-agnostic metrics to assess the counterfactual fairness of a model, and demonstrate how combining these metrics with Fair Data Reweighting (FDW) helps mitigate biases. We create an expanded Open AI dataset, and a new templated LLM-generated dataset based on user-prompts, both of which are counterfactually balanced across identity groups and cover four key areas of safety; we will work towards publicly releasing these datasets. Our results show that our approach improves counterfactual fairness with minimal impact on model performance.

Susan Hao, Renee Shelby, Yuchi Liu et al.

Text-to-image (T2I) models have emerged as a significant advancement in generative AI; however, there exist safety concerns regarding their potential to produce harmful image outputs even when users input seemingly safe prompts. This phenomenon, where T2I models generate harmful representations that were not explicit in the input prompt, poses a potentially greater risk than adversarial prompts, leaving users unintentionally exposed to harms. Our paper addresses this issue by formalizing a definition for this phenomenon which we term harm amplification. We further contribute to the field by developing a framework of methodologies to quantify harm amplification in which we consider the harm of the model output in the context of user input. We then empirically examine how to apply these different methodologies to simulate real-world deployment scenarios including a quantification of disparate impacts across genders resulting from harm amplification. Together, our work aims to offer researchers tools to comprehensively address safety challenges in T2I systems and contribute to the responsible deployment of generative AI models.

Renee Shelby, Fernando Diaz, Vinodkumar Prabhakaran

The growing ubiquity of conversational AI highlights the need for frameworks that capture not only users' instrumental goals but also the situated, adaptive, and social practices through which they achieve them. Existing taxonomies of conversational behavior either overgeneralize, remain domain-specific, or reduce interactions to narrow dialogue functions. To address this gap, we introduce the Taxonomy of User Needs and Actions (TUNA), an empirically grounded framework developed through iterative qualitative analysis of 1193 human-AI conversations, supplemented by theoretical review and validation across diverse contexts. TUNA organizes user actions into a three-level hierarchy encompassing behaviors associated with information seeking, synthesis, procedural guidance, content creation, social interaction, and meta-conversation. By centering user agency and appropriation practices, TUNA enables multi-scale evaluation, supports policy harmonization across products, and provides a backbone for layering domain-specific taxonomies. This work contributes a systematic vocabulary for describing AI use, advancing both scholarly understanding and practical design of safer, more responsive, and more accountable conversational systems.

Rida Qadri, Renee Shelby, Cynthia L. Bennett et al.

This paper presents a community-centered study of cultural limitations of text-to-image (T2I) models in the South Asian context. We theorize these failures using scholarship on dominant media regimes of representations and locate them within participants' reporting of their existing social marginalizations. We thus show how generative AI can reproduce an outsiders gaze for viewing South Asian cultures, shaped by global and regional power inequities. By centering communities as experts and soliciting their perspectives on T2I limitations, our study adds rich nuance into existing evaluative frameworks and deepens our understanding of the culturally-specific ways AI technologies can fail in non-Western and Global South settings. We distill lessons for responsible development of T2I models, recommending concrete pathways forward that can allow for recognition of structural inequalities.