73.5IRJun 3
Rethinking Sales Lead Scoring with LLM-based Hierarchical Preference RankingChenyu Zhang, Yiwen Liu, Yin Sun et al.
Sales lead conversion in high-stakes domains (e.g., automotive, real estate) differs fundamentally from e-commerce recommendation due to prolonged decision cycles and multi-stage funnels. Traditional lead scoring methods rule-based scorecards, machine learning, or pointwise CTR models face severe challenges: sparse supervision, a semantic gap in unstructured CRM logs, and inability to capture relative lead priority. While Large Language Models(LLMs) offer superior semantic understanding of customer interactions, general-purpose LLMs are ill-suited for lead ranking: they generate text rather than comparable scores, and lack alignment with the hierarchical priorities of sales funnels. We introduce an LLM-based discriminative framework for sales lead scoring, which supports joint modeling of structured CRM features and unstructured customer interactions. On top of this framework, we propose HPRO (Hierarchical Preference Ranking Optimization), which augments sales lead scoring with a hierarchical preference ranking objective. HPRO employs a margin-aware Bradley-Terry formulation to transform sparse binary labels into dense, funnel-aware preference pairs, enabling lead scoring to leverage both pointwise and pairwise supervision. Experiments on large-scale data from a leading NEV brand demonstrate state-of-the-art classification (AUC 0.8161) and ranking performance (+39.7% precision among top-ranked leads). A 132-day online A/B test validates 9.5% sales volume uplift, confirming real-world commercial impact.
CVApr 24, 2025
MASR: Self-Reflective Reasoning through Multimodal Hierarchical Attention Focusing for Agent-based Video UnderstandingShiwen Cao, Zhaoxing Zhang, Junming Jiao et al.
Even in the era of rapid advances in large models, video understanding remains a highly challenging task. Compared to texts or images, videos commonly contain more information with redundancy, requiring large models to properly allocate attention at a global level for comprehensive and accurate understanding. To address this, we propose a Multimodal hierarchical Attention focusing Self-reflective Reasoning (MASR) framework for agent-based video understanding. The key innovation lies in its ability to detect and prioritize segments of videos that are highly relevant to the query. Firstly, MASR realizes Multimodal Coarse-to-fine Relevance Sensing (MCRS) which enhances the correlation between the acquired contextual information and the query. Secondly, MASR employs Dilated Temporal Expansion (DTE) to mitigate the risk of missing crucial details when extracting semantic information from the focused frames selected through MCRS. By iteratively applying MCRS and DTE in the self-reflective reasoning process, MASR is able to adaptively adjust the attention to extract highly query-relevant context and therefore improve the response accuracy. In the EgoSchema dataset, MASR achieves a remarkable 5% performance gain over previous leading approaches. In the Next-QA and IntentQA datasets, it outperforms the state-of-the-art standards by 0.2% and 0.3% respectively. In the Video-MME dataset that contains long-term videos, MASR also performs better than other agent-based methods.
LGJun 11, 2024
DR-RAG: Applying Dynamic Document Relevance to Retrieval-Augmented Generation for Question-AnsweringZijian Hei, Weiling Liu, Wenjie Ou et al.
Retrieval-Augmented Generation (RAG) has recently demonstrated the performance of Large Language Models (LLMs) in the knowledge-intensive tasks such as Question-Answering (QA). RAG expands the query context by incorporating external knowledge bases to enhance the response accuracy. However, it would be inefficient to access LLMs multiple times for each query and unreliable to retrieve all the relevant documents by a single query. We have found that even though there is low relevance between some critical documents and query, it is possible to retrieve the remaining documents by combining parts of the documents with the query. To mine the relevance, a two-stage retrieval framework called Dynamic-Relevant Retrieval-Augmented Generation (DR-RAG) is proposed to improve document retrieval recall and the accuracy of answers while maintaining efficiency. Additionally, a compact classifier is applied to two different selection strategies to determine the contribution of the retrieved documents to answering the query and retrieve the relatively relevant documents. Meanwhile, DR-RAG call the LLMs only once, which significantly improves the efficiency of the experiment. The experimental results on multi-hop QA datasets show that DR-RAG can significantly improve the accuracy of the answers and achieve new progress in QA systems.