Xiang Shen

Zixuan Wang, Yu Sun, Hongwei Wang et al.

Short video platforms are evolving rapidly, making the identification of inappropriate content increasingly critical. Existing approaches typically train separate and small classification models for each type of issue, which requires extensive human-labeled data and lacks cross-issue generalization. We propose a reasoning-enhanced multimodal large language model (MLLM) pretraining paradigm for unified inappropriate content detection. To address the distribution gap between short video content and the original pretraining data of MLLMs, as well as the complex issue definitions, we introduce three targeted pretraining tasks: (1) \textit{Caption}, to enhance the MLLM's perception of video details; (2) \textit{Visual Question Answering (VQA)}, to deepen the MLLM's understanding of issue definitions and annotation guidelines; (3) \textit{Chain-of-Thought (CoT)}, to enhance the MLLM's reasoning capability. Experimental results show that our pretraining approach significantly improves the MLLM's performance in both zero-shot and supervised fine-tuning (SFT) settings. In addition, our pretrained model demonstrates strong generalization capabilities to emergent, previously unseen issues.

Zixuan Wang, Jinghao Shi, Hanzhong Liang et al.

Effective content moderation is essential for video platforms to safeguard user experience and uphold community standards. While traditional video classification models effectively handle well-defined moderation tasks, they struggle with complicated scenarios such as implicit harmful content and contextual ambiguity. Multimodal large language models (MLLMs) offer a promising solution to these limitations with their superior cross-modal reasoning and contextual understanding. However, two key challenges hinder their industrial adoption. First, the high computational cost of MLLMs makes full-scale deployment impractical. Second, adapting generative models for discriminative classification remains an open research problem. In this paper, we first introduce an efficient method to transform a generative MLLM into a multimodal classifier using minimal discriminative training data. To enable industry-scale deployment, we then propose a router-ranking cascade system that integrates MLLMs with a lightweight router model. Offline experiments demonstrate that our MLLM-based approach improves F1 score by 66.50% over traditional classifiers while requiring only 2% of the fine-tuning data. Online evaluations show that our system increases automatic content moderation volume by 41%, while the cascading deployment reduces computational cost to only 1.5% of direct full-scale deployment.

Hanzhong Liang, Jinghao Shi, Xiang Shen et al.

Video understanding plays a fundamental role for content moderation on short video platforms, enabling the detection of inappropriate content. While classification remains the dominant approach for content moderation, it often struggles in scenarios requiring rapid and cost-efficient responses, such as trend adaptation and urgent escalations. To address this issue, we introduce an Embedding-Based Retrieval (EBR) method designed to complement traditional classification approaches. We first leverage a Supervised Contrastive Learning (SCL) framework to train a suite of foundation embedding models, including both single-modal and multi-modal architectures. Our models demonstrate superior performance over established contrastive learning methods such as CLIP and MoCo. Building on these embedding models, we design and implement the embedding-based retrieval system that integrates embedding generation and video retrieval to enable efficient and effective trend handling. Comprehensive offline experiments on 25 diverse emerging trends show that EBR improves ROC-AUC from 0.85 to 0.99 and PR-AUC from 0.35 to 0.95. Further online experiments reveal that EBR increases action rates by 10.32% and reduces operational costs by over 80%, while also enhancing interpretability and flexibility compared to classification-based solutions.