Adrien Baranes

Nimisha Karnatak, Adrien Baranes, Rob Marchant et al.

Text-based prompting remains the predominant interaction paradigm in generative AI, yet it often introduces friction for novice users such as small business owners (SBOs), who struggle to articulate creative goals in domain-specific contexts like advertising. Through a formative study with six SBOs in the United Kingdom, we identify three key challenges: difficulties in expressing brand intuition through prompts, limited opportunities for fine-grained adjustment and refinement during and after content generation, and the frequent production of generic content that lacks brand specificity. In response, we present ACAI (AI Co-Creation for Advertising and Inspiration), a multimodal generative AI tool designed to support novice designers by moving beyond traditional prompt interfaces. ACAI features a structured input system composed of three panels: Branding, Audience and Goals, and the Inspiration Board. These inputs allow users to convey brand-relevant context and visual preferences. This work contributes to HCI research on generative systems by showing how structured interfaces can foreground user-defined context, improve alignment, and enhance co-creative control in novice creative workflows.

Nimisha Karnatak, Adrien Baranes, Rob Marchant et al.

Small business owners (SBOs) often lack the resources and design experience needed to produce high-quality advertisements. To address this, we developed ACAI (AI Co-Creation for Advertising and Inspiration), an GenAI-powered multimodal advertisement creation tool, and conducted a user study with 16 SBOs in London to explore their perceptions of and interactions with ACAI in advertisement creation. Our findings reveal that structured inputs enhance user agency and control while improving AI outputs by facilitating better brand alignment, enhancing AI transparency, and offering scaffolding that assists novice designers, such as SBOs, in formulating prompts. We also found that ACAI's multimodal interface bridges the design skill gap for SBOs with a clear advertisement vision, but who lack the design jargon necessary for effective prompting. Building on our findings, we propose three capabilities: contextual intelligence, adaptive interactions, and data management, with corresponding design recommendations to advance the co-creative attributes of AI-mediated design tools.

Adrien Baranes, Pierre-Yves Oudeyer

We introduce the Self-Adaptive Goal Generation - Robust Intelligent Adaptive Curiosity (SAGG-RIAC) architecture as an intrinsi- cally motivated goal exploration mechanism which allows active learning of inverse models in high-dimensional redundant robots. This allows a robot to efficiently and actively learn distributions of parameterized motor skills/policies that solve a corresponding distribution of parameterized tasks/goals. The architecture makes the robot sample actively novel parameterized tasks in the task space, based on a measure of competence progress, each of which triggers low-level goal-directed learning of the motor policy pa- rameters that allow to solve it. For both learning and generalization, the system leverages regression techniques which allow to infer the motor policy parameters corresponding to a given novel parameterized task, and based on the previously learnt correspondences between policy and task parameters. We present experiments with high-dimensional continuous sensorimotor spaces in three different robotic setups: 1) learning the inverse kinematics in a highly-redundant robotic arm, 2) learning omnidirectional locomotion with motor primitives in a quadruped robot, 3) an arm learning to control a fishing rod with a flexible wire. We show that 1) exploration in the task space can be a lot faster than exploration in the actuator space for learning inverse models in redundant robots; 2) selecting goals maximizing competence progress creates developmental trajectories driving the robot to progressively focus on tasks of increasing complexity and is statistically significantly more efficient than selecting tasks randomly, as well as more efficient than different standard active motor babbling methods; 3) this architecture allows the robot to actively discover which parts of its task space it can learn to reach and which part it cannot.