Erin van Liemt

Qazi Mamunur Rashid, Xuan Yang, Zhengzhe Yang et al.

Recent advancements in generative AI facilitate large-scale synthetic data generation for model evaluation. However, without targeted approaches, these datasets often lack the sociotechnical nuance required for sensitive domains. We introduce NodeSynth, an evidence-grounded methodology that generates socially relevant synthetic queries by leveraging a fine-tuned taxonomy generator (TaG) anchored in real-world evidence. Evaluated against four mainstream LLMs (e.g., Claude 4.5 Haiku), NodeSynth elicited failure rates up to five times higher than human-authored benchmarks. Ablation studies confirm that our granular taxonomic expansion significantly drives these failure rates, while independent validation reveals critical deficiencies in prominent guard models (e.g., Llama-Guard-3). We open-source our end-to-end research prototype and datasets to enable scalable, high-stakes model evaluation and targeted safety interventions (https://github.com/google-research/nodesynth).

Sunipa Dev, Vinodkumar Prabhakaran, Rutledge Chin Feman et al.

As generative AI technologies are increasingly being launched across the globe, assessing their competence to operate in different cultural contexts is exigently becoming a priority. While recent years have seen numerous and much-needed efforts on cultural benchmarking, these efforts have largely focused on specific aspects of culture and evaluation. While these efforts contribute to our understanding of cultural competence, a unified and systematic evaluation approach is needed for us as a field to comprehensively assess diverse cultural dimensions at scale. Drawing on measurement theory, we present a principled framework to aggregate multifaceted indicators of cultural capabilities into a unified assessment of cultural intelligence. We start by developing a working definition of culture that includes identifying core domains of culture. We then introduce a broad-purpose, systematic, and extensible framework for assessing cultural intelligence of AI systems. Drawing on theoretical framing from psychometric measurement validity theory, we decouple the background concept (i.e., cultural intelligence) from its operationalization via measurement. We conceptualize cultural intelligence as a suite of core capabilities spanning diverse domains, which we then operationalize through a set of indicators designed for reliable measurement. Finally, we identify the considerations, challenges, and research pathways to meaningfully measure these indicators, specifically focusing on data collection, probing strategies, and evaluation metrics.

Andrew Smart, Ben Hutchinson, Lameck Mbangula Amugongo et al.

Large Language Models (LLMs) have rapidly increased in size and apparent capabilities in the last three years, but their training data is largely English text. There is growing interest in multilingual LLMs, and various efforts are striving for models to accommodate languages of communities outside of the Global North, which include many languages that have been historically underrepresented in digital realms. These languages have been coined as "low resource languages" or "long-tail languages", and LLMs performance on these languages is generally poor. While expanding the use of LLMs to more languages may bring many potential benefits, such as assisting cross-community communication and language preservation, great care must be taken to ensure that data collection on these languages is not extractive and that it does not reproduce exploitative practices of the past. Collecting data from languages spoken by previously colonized people, indigenous people, and non-Western languages raises many complex sociopolitical and ethical questions, e.g., around consent, cultural safety, and data sovereignty. Furthermore, linguistic complexity and cultural nuances are often lost in LLMs. This position paper builds on recent scholarship, and our own work, and outlines several relevant social, cultural, and ethical considerations and potential ways to mitigate them through qualitative research, community partnerships, and participatory design approaches. We provide twelve recommendations for consideration when collecting language data on underrepresented language communities outside of the Global North.

Tyler Fischella, Erin van Liemt, Qiuyi et al.

AI applications across classification, fairness, and human interaction often implicitly require ontologies of social concepts. Constructing these well, especially when there are many relevant categories, is a controversial task but is crucial for achieving meaningful inclusivity. Here, we focus on developing a pragmatic ontology of belief systems, which is a complex and often controversial space. By iterating on our community-based design until mutual agreement is reached, we found that epistemological methods were best for categorizing the fundamental ways beliefs differ, maximally respecting our principles of inclusivity and brevity. We demonstrate our methodology's utility and interpretability via user studies in term annotation and sentiment analysis experiments for belief fairness in language models.

Jessica Quaye, Alicia Parrish, Oana Inel et al. · oxford

With the rise of text-to-image (T2I) generative AI models reaching wide audiences, it is critical to evaluate model robustness against non-obvious attacks to mitigate the generation of offensive images. By focusing on ``implicitly adversarial'' prompts (those that trigger T2I models to generate unsafe images for non-obvious reasons), we isolate a set of difficult safety issues that human creativity is well-suited to uncover. To this end, we built the Adversarial Nibbler Challenge, a red-teaming methodology for crowdsourcing a diverse set of implicitly adversarial prompts. We have assembled a suite of state-of-the-art T2I models, employed a simple user interface to identify and annotate harms, and engaged diverse populations to capture long-tail safety issues that may be overlooked in standard testing. The challenge is run in consecutive rounds to enable a sustained discovery and analysis of safety pitfalls in T2I models. In this paper, we present an in-depth account of our methodology, a systematic study of novel attack strategies and discussion of safety failures revealed by challenge participants. We also release a companion visualization tool for easy exploration and derivation of insights from the dataset. The first challenge round resulted in over 10k prompt-image pairs with machine annotations for safety. A subset of 1.5k samples contains rich human annotations of harm types and attack styles. We find that 14% of images that humans consider harmful are mislabeled as ``safe'' by machines. We have identified new attack strategies that highlight the complexity of ensuring T2I model robustness. Our findings emphasize the necessity of continual auditing and adaptation as new vulnerabilities emerge. We are confident that this work will enable proactive, iterative safety assessments and promote responsible development of T2I models.

Tyler A. Chang, Katrin Tomanek, Jessica Hoffmann et al.

We explore a strategy to handle controversial topics in LLM-based chatbots based on Wikipedia's Neutral Point of View (NPOV) principle: acknowledge the absence of a single true answer and surface multiple perspectives. We frame this as retrieval augmented generation, where perspectives are retrieved from a knowledge base and the LLM is tasked with generating a fluent and faithful response from the given perspectives. As a starting point, we use a deterministic retrieval system and then focus on common LLM failure modes that arise during this approach to text generation, namely hallucination and coverage errors. We propose and evaluate three methods to detect such errors based on (1) word-overlap, (2) salience, and (3) LLM-based classifiers. Our results demonstrate that LLM-based classifiers, even when trained only on synthetic errors, achieve high error detection performance, with ROC AUC scores of 95.3% for hallucination and 90.5% for coverage error detection on unambiguous error cases. We show that when no training data is available, our other methods still yield good results on hallucination (84.0%) and coverage error (85.2%) detection.

Andrew Smart, Ding Wang, Ellis Monk et al.

Data annotation remains the sine qua non of machine learning and AI. Recent empirical work on data annotation has begun to highlight the importance of rater diversity for fairness, model performance, and new lines of research have begun to examine the working conditions for data annotation workers, the impacts and role of annotator subjectivity on labels, and the potential psychological harms from aspects of annotation work. This paper outlines a critical genealogy of data annotation; starting with its psychological and perceptual aspects. We draw on similarities with critiques of the rise of computerized lab-based psychological experiments in the 1970's which question whether these experiments permit the generalization of results beyond the laboratory settings within which these results are typically obtained. Do data annotations permit the generalization of results beyond the settings, or locations, in which they were obtained? Psychology is overly reliant on participants from Western, Educated, Industrialized, Rich, and Democratic societies (WEIRD). Many of the people who work as data annotation platform workers, however, are not from WEIRD countries; most data annotation workers are based in Global South countries. Social categorizations and classifications from WEIRD countries are imposed on non-WEIRD annotators through instructions and tasks, and through them, on data, which is then used to train or evaluate AI models in WEIRD countries. We synthesize evidence from several recent lines of research and argue that data annotation is a form of automated social categorization that risks entrenching outdated and static social categories that are in reality dynamic and changing. We propose a framework for understanding the interplay of the global social conditions of data annotation with the subjective phenomenological experience of data annotation work.

Jessica Hoffmann, Christiane Ahlheim, Zac Yu et al.

The paper shows that parameter-efficient reinforcement learning (PE-RL) is a highly effective training regime to improve large language models' (LLMs) ability to answer queries on sensitive topics with a Neutral Point of View (NPOV), i.e. to provide significantly more informative, diverse and impartial answers. This is shown by evaluating PE-RL and multiple strong baselines-including LoRA finetuning (strongest baseline), SFT and RLHF. PE-RL not only improves on overall NPOV quality compared to the strongest baseline ($97.06\%\rightarrow 99.08\%$), but also scores much higher on features linguists identify as key to separating sufficient answers from "great'' answers ($60.25\%\rightarrow 85.21\%$ for presence of supportive details, $68.74\%\rightarrow 91.43\%$ for absence of oversimplification). A qualitative analysis corroborates this. Moreover, our evaluation also finds a key property of PE-RL for this task: unlike methods that update all parameters, it generalises out of topic. Finally, to enable further studies we also release the dataset, SHQ-NPOV, and provide a methodology to create such datasets through iterative rounds of human peer-critique and annotator training.

Qazi Mamunur Rashid, Erin van Liemt, Tiffany Shih et al.

Current AI models often fail to account for local context and language, given the predominance of English and Western internet content in their training data. This hinders the global relevance, usefulness, and safety of these models as they gain more users around the globe. Amplify Initiative, a data platform and methodology, leverages expert communities to collect diverse, high-quality data to address the limitations of these models. The platform is designed to enable co-creation of datasets, provide access to high-quality multilingual datasets, and offer recognition to data authors. This paper presents the approach to co-creating datasets with domain experts (e.g., health workers, teachers) through a pilot conducted in Sub-Saharan Africa (Ghana, Kenya, Malawi, Nigeria, and Uganda). In partnership with local researchers situated in these countries, the pilot demonstrated an end-to-end approach to co-creating data with 155 experts in sensitive domains (e.g., physicians, bankers, anthropologists, human and civil rights advocates). This approach, implemented with an Android app, resulted in an annotated dataset of 8,091 adversarial queries in seven languages (e.g., Luganda, Swahili, Chichewa), capturing nuanced and contextual information related to key themes such as misinformation and public interest topics. This dataset in turn can be used to evaluate models for their safety and cultural relevance within the context of these languages.