Ralf Schmälzle

Sue Lim, Ralf Schmälzle

This study introduces and examines the potential of an AI system to generate health awareness messages. The topic of folic acid, a vitamin that is critical during pregnancy, served as a test case. Using prompt engineering, we generated messages that could be used to raise awareness and compared them to retweeted human-generated messages via computational and human evaluation methods. The system was easy to use and prolific, and computational analyses revealed that the AI-generated messages were on par with human-generated ones in terms of sentiment, reading ease, and semantic content. Also, the human evaluation study showed that AI-generated messages ranked higher in message quality and clarity. We discuss the theoretical, practical, and ethical implications of these results.

Sue Lim, Ralf Schmälzle

Advancements in artificial intelligence (AI) over the last decade demonstrate that machines can exhibit communicative behavior and influence how humans think, feel, and behave. In fact, the recent development of ChatGPT has shown that large language models (LLMs) can be leveraged to generate high-quality communication content at scale and across domains, suggesting that they will be increasingly used in practice. However, many questions remain about how knowing the source of the messages influences recipients' evaluation of and preference for AI-generated messages compared to human-generated messages. This paper investigated this topic in the context of vaping prevention messaging. In Study 1, which was pre-registered, we examined the influence of source disclosure on people's evaluation of AI-generated health prevention messages compared to human-generated messages. We found that source disclosure (i.e., labeling the source of a message as AI vs. human) significantly impacted the evaluation of the messages but did not significantly alter message rankings. In a follow-up study (Study 2), we examined how the influence of source disclosure may vary by the participants' negative attitudes towards AI. We found a significant moderating effect of negative attitudes towards AI on message evaluation, but not for message selection. However, for those with moderate levels of negative attitudes towards AI, source disclosure decreased the preference for AI-generated messages. Overall, the results of this series of studies showed a slight bias against AI-generated messages once the source was disclosed, adding to the emerging area of study that lies at the intersection of AI and communication.

Ralf Schmälzle, Sue Lim, Yuetong Du et al.

This paper examines the thin-slicing approach - the ability to make accurate judgments based on minimal information - in the context of scientific presentations. Drawing on research from nonverbal communication and personality psychology, we show that brief excerpts (thin slices) reliably predict overall presentation quality. Using a novel corpus of over one hundred real-life science talks, we employ Large Language Models (LLMs) to evaluate transcripts of full presentations and their thin slices. By correlating LLM-based evaluations of short excerpts with full-talk assessments, we determine how much information is needed for accurate predictions. Our results demonstrate that LLM-based evaluations align closely with human ratings, proving their validity, reliability, and efficiency. Critically, even very short excerpts (less than 10 percent of a talk) strongly predict overall evaluations. This suggests that the first moments of a presentation convey relevant information that is used in quality evaluations and can shape lasting impressions. The findings are robust across different LLMs and prompting strategies. This work extends thin-slicing research to public speaking and connects theories of impression formation to LLMs and current research on AI communication. We discuss implications for communication and social cognition research on message reception. Lastly, we suggest an LLM-based thin-slicing framework as a scalable feedback tool to enhance human communication.