Xinnong Zhang

Xinnong Zhang, Wanting Shan, Hanjia Lyu et al.

Large language models are increasingly used to simulate social media users and infer how individuals may respond to online discussions. However, it remains unclear whether these simulations reflect precise user-specific beliefs or whether they are highly sensitive to semantically independent changes in conversational contexts. In this work, we study counterfactual context revision as a framework for auditing LLM-based stance simulation. Given an original online conversation, we first infer a target user's stance toward a specific topic. We then apply controlled revision strategies to the conversational context and simulate the user's stance again under the revised context. We compare text-only revision strategies with a multimodal one that incorporates meme-based context and evaluate two main effectiveness metrics, i.e., average directional stance shift and stance transition rate. The results reveal effective and robust stance transitions in both text-only and multimodal strategies across different polarization-preference mechanisms. Our study contributes an evaluation framework for understanding the context sensitivity of LLM-based stance simulation. More broadly, it highlights both the promise and risk of using LLMs to simulate online opinion dynamics.

Xinyi Mou, Xuanwen Ding, Qi He et al.

Traditional sociological research often relies on human participation, which, though effective, is expensive, challenging to scale, and with ethical concerns. Recent advancements in large language models (LLMs) highlight their potential to simulate human behavior, enabling the replication of individual responses and facilitating studies on many interdisciplinary studies. In this paper, we conduct a comprehensive survey of this field, illustrating the recent progress in simulation driven by LLM-empowered agents. We categorize the simulations into three types: (1) Individual Simulation, which mimics specific individuals or demographic groups; (2) Scenario Simulation, where multiple agents collaborate to achieve goals within specific contexts; and (3) Society Simulation, which models interactions within agent societies to reflect the complexity and variety of real-world dynamics. These simulations follow a progression, ranging from detailed individual modeling to large-scale societal phenomena. We provide a detailed discussion of each simulation type, including the architecture or key components of the simulation, the classification of objectives or scenarios and the evaluation method. Afterward, we summarize commonly used datasets and benchmarks. Finally, we discuss the trends across these three types of simulation. A repository for the related sources is at {\url{https://github.com/FudanDISC/SocialAgent}}.

Xinyi Mou, Jingcong Liang, Jiayu Lin et al. · bytedance

Large language models (LLMs) are increasingly leveraged to empower autonomous agents to simulate human beings in various fields of behavioral research. However, evaluating their capacity to navigate complex social interactions remains a challenge. Previous studies face limitations due to insufficient scenario diversity, complexity, and a single-perspective focus. To this end, we introduce AgentSense: Benchmarking Social Intelligence of Language Agents through Interactive Scenarios. Drawing on Dramaturgical Theory, AgentSense employs a bottom-up approach to create 1,225 diverse social scenarios constructed from extensive scripts. We evaluate LLM-driven agents through multi-turn interactions, emphasizing both goal completion and implicit reasoning. We analyze goals using ERG theory and conduct comprehensive experiments. Our findings highlight that LLMs struggle with goals in complex social scenarios, especially high-level growth needs, and even GPT-4o requires improvement in private information reasoning. Code and data are available at \url{https://github.com/ljcleo/agent_sense}.

Xinnong Zhang, Jiayu Lin, Libo Sun et al.

The massive population election simulation aims to model the preferences of specific groups in particular election scenarios. It has garnered significant attention for its potential to forecast real-world social trends. Traditional agent-based modeling (ABM) methods are constrained by their ability to incorporate complex individual background information and provide interactive prediction results. In this paper, we introduce ElectionSim, an innovative election simulation framework based on large language models, designed to support accurate voter simulations and customized distributions, together with an interactive platform to dialogue with simulated voters. We present a million-level voter pool sampled from social media platforms to support accurate individual simulation. We also introduce PPE, a poll-based presidential election benchmark to assess the performance of our framework under the U.S. presidential election scenario. Through extensive experiments and analyses, we demonstrate the effectiveness and robustness of our framework in U.S. presidential election simulations.

Xinnong Zhang, Jiayu Lin, Xinyi Mou et al.

Social simulation is transforming traditional social science research by modeling human behavior through interactions between virtual individuals and their environments. With recent advances in large language models (LLMs), this approach has shown growing potential in capturing individual differences and predicting group behaviors. However, existing methods face alignment challenges related to the environment, target users, interaction mechanisms, and behavioral patterns. To this end, we introduce SocioVerse, an LLM-agent-driven world model for social simulation. Our framework features four powerful alignment components and a user pool of 10 million real individuals. To validate its effectiveness, we conducted large-scale simulation experiments across three distinct domains: politics, news, and economics. Results demonstrate that SocioVerse can reflect large-scale population dynamics while ensuring diversity, credibility, and representativeness through standardized procedures and minimal manual adjustments.

Xinnong Zhang, Haoyu Kuang, Xinyi Mou et al.

The growth of social media, characterized by its multimodal nature, has led to the emergence of diverse phenomena and challenges, which calls for an effective approach to uniformly solve automated tasks. The powerful Large Vision Language Models make it possible to handle a variety of tasks simultaneously, but even with carefully designed prompting methods, the general domain models often fall short in aligning with the unique speaking style and context of social media tasks. In this paper, we introduce a Large Vision Language Model for Social Media Processing (SoMeLVLM), which is a cognitive framework equipped with five key capabilities including knowledge & comprehension, application, analysis, evaluation, and creation. SoMeLVLM is designed to understand and generate realistic social media behavior. We have developed a 654k multimodal social media instruction-tuning dataset to support our cognitive framework and fine-tune our model. Our experiments demonstrate that SoMeLVLM achieves state-of-the-art performance in multiple social media tasks. Further analysis shows its significant advantages over baselines in terms of cognitive abilities.