Chenglei Dai

Jia-Qi Yang, Chenglei Dai, Dan OU et al.

With the advancement of multimedia internet, the impact of visual characteristics on the decision of users to click or not within the online retail industry is increasingly significant. Thus, incorporating visual features is a promising direction for further performance improvements in click-through rate (CTR). However, experiments on our production system revealed that simply injecting the image embeddings trained with established pre-training methods only has marginal improvements. We believe that the main advantage of existing image feature pre-training methods lies in their effectiveness for cross-modal predictions. However, this differs significantly from the task of CTR prediction in recommendation systems. In recommendation systems, other modalities of information (such as text) can be directly used as features in downstream models. Even if the performance of cross-modal prediction tasks is excellent, it is challenging to provide significant information gain for the downstream models. We argue that a visual feature pre-training method tailored for recommendation is necessary for further improvements beyond existing modality features. To this end, we propose an effective user intention reconstruction module to mine visual features related to user interests from behavior histories, which constructs a many-to-one correspondence. We further propose a contrastive training method to learn the user intentions and prevent the collapse of embedding vectors. We conduct extensive experimental evaluations on public datasets and our production system to verify that our method can learn users' visual interests. Our method achieves $0.46\%$ improvement in offline AUC and $0.88\%$ improvement in Taobao GMV (Cross Merchandise Volume) with p-value$<$0.01.

Wenyi Xu, Feiran Zhu, Songyang Li et al.

Kuaishou serving hundreds of millions of searches daily, the quality of short-video search is paramount. However, it suffers from a severe Matthew effect on long-tail queries: sparse user behavior data causes models to amplify low-quality content such as clickbait and shallow content. The recent advancements in Large Language Models (LLMs) offer a new paradigm, as their inherent world knowledge provides a powerful mechanism to assess content quality, agnostic to sparse user interactions. To this end, we propose a LLM-driven multimodal reranking framework, which estimates user experience without real user behavior. The approach involves a two-stage training process: the first stage uses multimodal evidence to construct high-quality annotations for supervised fine-tuning, while the second stage incorporates pairwise preference optimization to help the model learn partial orderings among candidates. At inference time, the resulting experience scores are used to promote high-quality but underexposed videos in reranking, and further guide page-level optimization through reinforcement learning. Experiments show that the proposed method achieves consistent improvements over strong baselines in offline metrics including AUC, NDCG@K, and human preference judgement. An online A/B test covering 15\% of traffic further demonstrates gains in both user experience and consumption metrics, confirming the practical value of the approach in long-tail video search scenarios.

Chao Zhang, Shuai Lin, ChengLei Dai et al.

Kuaishou serves over 400 million daily active users, processing hundreds of millions of search queries daily against a repository of tens of billions of short videos. As the final decision layer, the reranking stage determines user experience by optimizing whole-page utility. While traditional score-and-sort methods fail to capture combinatorial dependencies, Generative Reranking offers a superior paradigm by directly modeling the permutation probability. However, deploying Generative Reranking in such a high-stakes environment faces a fundamental dual dilemma: 1) the structural trade-off where Autoregressive (AR) models offer superior Sequential modeling but suffer from prohibitive latency, versus Non-Autoregressive (NAR) models that enable efficiency but lack dependency capturing; 2) the optimization gap where Supervised Learning faces challenges in directly optimizing whole-page utility, while Reinforcement Learning (RL) struggles with instability in high-throughput data streams. To resolve this, we propose Dual-Rerank, a unified framework designed for industrial reranking that bridges the structural gap via Sequential Knowledge Distillation and addresses the optimization gap using List-wise Decoupled Reranking Optimization (LDRO) for stable online RL. Extensive A/B testing on production traffic demonstrates that Dual-Rerank achieves State-of-the-Art performance, significantly improving User satisfaction and Watch Time while drastically reducing inference latency compared to AR baselines.

Renzhe Zhou, Songyang Li, Feiran Zhu et al.

Multi-Task Fusion plays a pivotal role in industrial short-video search systems by aggregating heterogeneous prediction signals into a unified ranking score. However, existing approaches predominantly optimize for immediate engagement metrics, which often fail to align with long-term user satisfaction. While Reinforcement Learning (RL) offers a promising avenue for user satisfaction optimization, its direct application to search scenarios is non-trivial due to the inherent data sparsity and intent constraints compared to recommendation feeds. To this end, we propose SaFRO, a novel framework designed to optimize user satisfaction in short-video search. We first construct a satisfaction-aware reward model that utilizes query-level behavioral proxies to capture holistic user satisfaction beyond item-level interactions. Then we introduce Dual-Relative Policy Optimization (DRPO), an efficient policy learning method that updates the fusion policy through relative preference comparisons within groups and across batches. Furthermore, we design a Task-Relation-Aware Fusion module to explicitly model the interdependencies among different objectives, enabling context-sensitive weight adaptation. Extensive offline evaluations and large-scale online A/B tests on Kuaishou short-video search platform demonstrate that SaFRO significantly outperforms state-of-the-art baselines, delivering substantial gains in both short-term ranking quality and long-term user retention.

Zhijie Lin, Zhuofeng Li, Chenglei Dai et al.

In a multi-stage recommendation system, reranking plays a crucial role in modeling intra-list correlations among items. A key challenge lies in exploring optimal sequences within the combinatorial space of permutations. Recent research follows a two-stage (generator-evaluator) paradigm, where a generator produces multiple feasible sequences, and an evaluator selects the best one. In practice, the generator is typically implemented as an autoregressive model. However, these two-stage methods face two main challenges. First, the separation of the generator and evaluator hinders end-to-end training. Second, autoregressive generators suffer from inference efficiency. In this work, we propose a Unified Generative Efficient Reranking Framework (GReF) to address the two primary challenges. Specifically, we introduce Gen-Reranker, an autoregressive generator featuring a bidirectional encoder and a dynamic autoregressive decoder to generate causal reranking sequences. Subsequently, we pre-train Gen-Reranker on the item exposure order for high-quality parameter initialization. To eliminate the need for the evaluator while integrating sequence-level evaluation during training for end-to-end optimization, we propose post-training the model through Rerank-DPO. Moreover, for efficient autoregressive inference, we introduce ordered multi-token prediction (OMTP), which trains Gen-Reranker to simultaneously generate multiple future items while preserving their order, ensuring practical deployment in real-time recommender systems. Extensive offline experiments demonstrate that GReF outperforms state-of-the-art reranking methods while achieving latency that is nearly comparable to non-autoregressive models. Additionally, GReF has also been deployed in a real-world video app Kuaishou with over 300 million daily active users, significantly improving online recommendation quality.

Peiyuan Gong, Feiran Zhu, Yaqi Yin et al.

Short-video platforms have rapidly become a new generation of information retrieval systems, where users formulate queries to access desired videos. However, user queries, especially long-tail ones, often suffer from spelling errors, incomplete phrasing, and ambiguous intent, resulting in mismatches between user expectations and retrieved results. While large language models (LLMs) have shown success in long-tail query rewriting within e-commerce, they struggle on short-video platforms, where proprietary content such as short videos, live streams, micro dramas, and user social networks falls outside their training distribution. To address this challenge, we introduce \textbf{CardRewriter}, an LLM-based framework that incorporates domain-specific knowledge to enhance long-tail query rewriting. For each query, our method aggregates multi-source knowledge relevant to the query and summarizes it into an informative and query-relevant knowledge card. This card then guides the LLM to better capture user intent and produce more effective query rewrites. We optimize CardRewriter using a two-stage training pipeline: supervised fine-tuning followed by group relative policy optimization, with a tailored reward system balancing query relevance and retrieval effectiveness. Offline experiments show that CardRewriter substantially improves rewriting quality for queries targeting proprietary content. Online A/B testing further confirms significant gains in long-view rate (LVR) and click-through rate (CTR), along with a notable reduction in initiative query reformulation rate (IQRR). Since September 2025, CardRewriter has been deployed on Kuaishou, one of China's largest short-video platforms, serving hundreds of millions of users daily.