Satyen Abrol

Md Mostafizur Rahman, Daisuke Kikuta, Satyen Abrol et al.

Lookalike models are based on the assumption that user similarity plays an important role towards product selling and enhancing the existing advertising campaigns from a very large user base. Challenges associated to these models reside on the heterogeneity of the user base and its sparsity. In this work, we propose a novel framework that unifies the customers different behaviors or features such as demographics, buying behaviors on different platforms, customer loyalty behaviors and build a lookalike model to improve customer targeting for Rakuten Group, Inc. Extensive experiments on real e-commerce and travel datasets demonstrate the effectiveness of our proposed lookalike model for user targeting task.

Daisuke Kikuta, Toyotaro Suzumura, Md Mostafizur Rahman et al.

Leveraging graphs on recommender systems has gained popularity with the development of graph representation learning (GRL). In particular, knowledge graph embedding (KGE) and graph neural networks (GNNs) are representative GRL approaches, which have achieved the state-of-the-art performance on several recommendation tasks. Furthermore, combination of KGE and GNNs (KG-GNNs) has been explored and found effective in many academic literatures. One of the main characteristics of GNNs is their ability to retain structural properties among neighbors in the resulting dense representation, which is usually coined as smoothing. The smoothing is specially desired in the presence of homophilic graphs, such as the ones we find on recommender systems. In this paper, we propose a new model for recommender systems named Knowledge Query-based Graph Convolution (KQGC). In contrast to exisiting KG-GNNs, KQGC focuses on the smoothing, and leverages a simple linear graph convolution for smoothing KGE. A pre-trained KGE is fed into KQGC, and it is smoothed by aggregating neighbor knowledge queries, which allow entity-embeddings to be aligned on appropriate vector points for smoothing KGE effectively. We apply the proposed KQGC to a recommendation task that aims prospective users for specific products. Extensive experiments on a real E-commerce dataset demonstrate the effectiveness of KQGC.

Pradeep M, Ritesh Pallod, Satyen Abrol et al.

Generative AI is reshaping fashion by enabling virtual looks and avatars making it essential to find real products that best match AI-generated styles. We propose an end-to-end product search system that has been deployed in a real-world, internet scale which ensures that AI-generated looks presented to users are matched with the most visually and semantically similar products from the indexed vector space. The search pipeline is composed of four key components: query generation, vectorization, candidate retrieval, and reranking based on AI-generated looks. Recommendation quality is evaluated using human-judged accuracy scores. The system currently serves more than 350,000 AI Looks in production per day, covering diverse product categories across global markets of over 12 million products. In our experiments, we observed that across multiple annotators and categories, CLIP outperformed alternative models by a small relative margin of 3--7\% in mean opinion scores. These improvements, though modest in absolute numbers, resulted in noticeably better user perception matches, establishing CLIP as the most reliable backbone for production deployment.