Xue Jiang

Chunyuan Yuan, Ming Pang, Zheng Fang et al.

Query intent classification is an essential module for customers to find desired products on the e-commerce application quickly. Most existing query intent classification methods rely on the users' click behavior as a supervised signal to construct training samples. However, these methods based entirely on posterior labels may lead to serious category imbalance problems because of the Matthew effect in click samples. Compared with popular categories, it is difficult for products under long-tail categories to obtain traffic and user clicks, which makes the models unable to detect users' intent for products under long-tail categories. This in turn aggravates the problem that long-tail categories cannot obtain traffic, forming a vicious circle. In addition, due to the randomness of the user's click, the posterior label is unstable for the query with similar semantics, which makes the model very sensitive to the input, leading to an unstable and incomplete recall of categories. In this paper, we propose a novel Semi-supervised Multi-channel Graph Convolutional Network (SMGCN) to address the above problems from the perspective of label association and semi-supervised learning. SMGCN extends category information and enhances the posterior label by utilizing the similarity score between the query and categories. Furthermore, it leverages the co-occurrence and semantic similarity graph of categories to strengthen the relations among labels and weaken the influence of posterior label instability. We conduct extensive offline and online A/B experiments, and the experimental results show that SMGCN significantly outperforms the strong baselines, which shows its effectiveness and practicality.

Zheng Fang, Donghao Xie, Ming Pang et al.

Relevance modeling in e-commerce search remains challenged by semantic gaps in term-matching methods (e.g., BM25) and neural models' reliance on the scarcity of domain-specific hard samples. We propose ADORE, a self-sustaining framework that synergizes three innovations: (1) A Rule-aware Relevance Discrimination module, where a Chain-of-Thought LLM generates intent-aligned training data, refined via Kahneman-Tversky Optimization (KTO) to align with user behavior; (2) An Error-type-aware Data Synthesis module that auto-generates adversarial examples to harden robustness; and (3) A Key-attribute-enhanced Knowledge Distillation module that injects domain-specific attribute hierarchies into a deployable student model. ADORE automates annotation, adversarial generation, and distillation, overcoming data scarcity while enhancing reasoning. Large-scale experiments and online A/B testing verify the effectiveness of ADORE. The framework establishes a new paradigm for resource-efficient, cognitively aligned relevance modeling in industrial applications.

Zhentao Zou, Zhengrong Yue, Kunpeng Du et al.

Image editing with natural language has gained significant popularity, yet existing methods struggle with intricate object intersections and fine-grained spatial relationships due to the lack of an explicit reasoning process. While Chain-of-Thought (CoT) has been explored to enhance reasoning, purely textual CoT or CoT augmented with coordinate information is fundamentally limited in its ability to represent intricate visual layouts and lacks the necessary visual cues to guide the generation of fine-grained, pixel-level details. To address these challenges, we propose Multimodal Reasoning Edit (MURE), a novel framework that shifts the visual editing process from purely text-based reasoning to a series of interleaved textual and visual rationales. Our framework performs image editing using a natively multimodal, interleaved text-image CoT. This approach generates a step-by-step chain of reasoning where a textual description is followed by a corresponding visual cue, such as a positional mask that defined intended edited regions or a representation of new content. Furthermore, to mitigate the hallucination phenomenon of large language models, we introduce Multimodal Deep Confidence (MMDC) reasoning paradigm. This paradigm explores a tree of visual reasoning paths at each step. By pruning low-quality branches using a deep confidence score from a reward model, it ensures the model consistently follows a high-quality trajectory towards the final edited result. The proposed method decomposes complex editing tasks into interdependent sub-tasks, achieving greater precision at each stage and yielding high-fidelity edited results. We define the formulation for interleaved text-image chains and release the first CoT-Edit-14K dataset, comprising 14K high-quality editing examples. Extensive experiments show that our method yields significant improvements across three image editing benchmarks.

Zhenhui Liu, Chunyuan Yuan, Ming Pang et al.

Retrieval systems primarily address the challenge of matching user queries with the most relevant advertisements, playing a crucial role in e-commerce search advertising. The diversity of user needs and expressions often produces massive long-tail queries that cannot be matched with merchant bidwords or product titles, which results in some advertisements not being recalled, ultimately harming user experience and search efficiency. Existing query rewriting research focuses on various methods such as query log mining, query-bidword vector matching, or generation-based rewriting. However, these methods often fail to simultaneously optimize the relevance and authenticity of the user's original query and rewrite and maximize the revenue potential of recalled ads. In this paper, we propose a Multi-objective aligned Bidword Generation Model (MoBGM), which is composed of a discriminator, generator, and preference alignment module, to address these challenges. To simultaneously improve the relevance and authenticity of the query and rewrite and maximize the platform revenue, we design a discriminator to optimize these key objectives. Using the feedback signal of the discriminator, we train a multi-objective aligned bidword generator that aims to maximize the combined effect of the three objectives. Extensive offline and online experiments show that our proposed algorithm significantly outperforms the state of the art. After deployment, the algorithm has created huge commercial value for the platform, further verifying its feasibility and robustness.